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Intermediate Marketing Automation

AI Chatbots & Conversational Marketing: Architect Bots That Capture Leads, Handle Objections & Close Sales 24/7

Most chatbot implementations fail because they optimize for conversational volume rather than closed pipeline. This comprehensive masterclass teaches growth leaders, demand generation directors, and RevOps professionals how to architect and deploy revenue-first conversational systems that eliminate buyer friction, qualify high-intent accounts, and automate demo bookings 24/7. Grounding every concept in first-principles conversion psychology, you will learn to mine sales recordings and CRM lost-deal transcripts for real customer objections, converting raw prospect hesitation into high-converting branch logic. Master omnichannel deployment across website embeds, WhatsApp Business API, and direct message funnels, while enforcing strict qualification SLAs before sales rep handoff.

15 modules 238 lessons Published

Curriculum

Course Content

15 modules · 238 lessons

  • Placing Chat in the Revenue Journey: High-Intent Interventions vs. Passive Widgets
  • Placing Chat in the Revenue Journey
  • Separating Support Triage from Conversion Engineering: The Two-Engine Chat Architecture
  • Choosing One Conversion Goal Per Bot
  • Singular Conversion Goal Architecture: Eliminating Multi-Branch Cognitive Fatigue
  • Turning Buyer Questions Into Flow Inputs
  • Mining Buyer Questions: Extracting Flow Prompts from Real Sales Calls, CRM Lost Deals, and Ticket Logs
  • Measuring Conversation Quality, Not Volume
  • Defining Lead Quality and Qualification Gates Before Writing Branch Logic
  • Module 1 Mid-Term Knowledge Check: Revenue Strategy & Buyer Intent Qualification
  • The Live Handoff Protocol: Dynamic Routing, SLA Enforcement, and Rep Context Preservation
  • Conversation Revenue Telemetry: Measuring Pipeline Velocity, Cost per Meeting, and Attribution
  • The Conversion Bot Launch Brief: Technical Specifications, Guardrails, and Stakeholder Alignment
  • Module 1 Capstone Knowledge Check: Revenue-First Conversational Marketing Mastery
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