Your Journey to Digital Marketing Mastery: The IMRI Process
Our proven 5-step process transforms beginners into confident digital marketers through personalized mentorship and hands-on practice.
Step 1: Discovery & Goal Setting (Week 1)
What Happens: Meet your dedicated mentor in a comprehensive onboarding session where we assess your current skills, define your career goals, and design your personalized learning roadmap.
Your Outcomes: Custom curriculum tailored to your needs, clear milestones and success metrics, and a comfortable rapport with your mentor.
Step 2: Foundation Building (Weeks 2-4)
What Happens: Master digital marketing fundamentals through interactive 1-on-1 sessions. Cover consumer psychology, marketing funnels, analytics foundations, and strategic thinking.
Your Outcomes: Solid understanding of how digital marketing works, ability to think strategically about campaigns, and completion of your first mini-project.
Step 3: Channel Mastery (Weeks 5-12)
What Happens: Deep-dive into each major digital marketing channel with your mentor: SEO (keyword research, on-page optimization, link building), PPC (Google Ads, Facebook Ads, campaign optimization), Social Media Marketing (strategy, content creation, community management), Content Marketing (blogging, copywriting, content strategy), Email Marketing (automation, segmentation, conversion optimization), and Analytics (Google Analytics, data-driven decision making).
Your Outcomes: Hands-on experience running real campaigns, live website optimization, portfolio of proven results, and channel-specific certifications.
Step 4: Integration & Strategy (Weeks 13-16)
What Happens: Learn to orchestrate multi-channel campaigns that work together. Develop comprehensive digital marketing strategies, manage budgets effectively, and present campaigns professionally.
Your Outcomes: Capstone project showcasing end-to-end campaign management, strategic thinking abilities, and client-ready presentation skills.
Step 5: Launch & Ongoing Support (Week 16+)
What Happens: Prepare for your next career move with resume optimization, portfolio review, interview preparation, and job search strategy. Access our alumni community for continued learning and networking.
Your Outcomes: Job-ready portfolio, confidence to land your dream role, lifetime access to mentor check-ins, and ongoing community support.
Why This Process Works
Flexible Pacing: Progress at your speed—accelerate through familiar topics, slow down for complex concepts.
Real-Time Feedback: Your mentor catches mistakes immediately and guides you to better solutions.
Accountability: Regular 1-on-1 sessions keep you motivated and on track.
Practical Focus: Every lesson includes hands-on application—you'll never just watch and listen.
Ready to start your transformation? Book your free consultation today and meet your future mentor.