Testing and Optimization

Lessons

• Choosing the highest-impact part of the flow to test firsttextOpen
• Running A/B tests on openers, questions, and CTAstextOpen
• Reading transcript patterns before changing the bottextOpen
• Interpreting drop-off points correctlytextOpen
• Improving lead quality without killing volumetextOpen
• Optimizing for booked revenue instead of chat activitytextOpen
• Updating flows after offer or pricing changestextOpen
• Building a weekly optimization review cadencetextOpen