Module Overview
Lessons
- Choosing between website chat and WhatsApp as the primary conversion pathtextOpen
- The Omnichannel Messaging Ecosystem: Comparing WhatsApp, Instagram DM, and Web ChattextLocked
- Designing click-to-WhatsApp ads that pre-qualify before sales steps intextOpen
- WhatsApp Cloud API Architecture: Phone Numbers, WABAs, and Meta Business VerificationtextLocked
- Managing response speed expectations in messaging appstextOpen
- The 24-Hour Service Window: Session Messages vs. Pre-Approved Template MessagestextLocked
- Keeping message sequences useful without feeling spammytextOpen
- Click-to-WhatsApp Ads (CTWA): Connecting Meta Paid Traffic Directly to Automated ChatstextLocked
- Collecting consent and opt-in properly in conversational flowstextOpen
- Opt-In Compliance & Anti-Spam Governance: Protecting Your Quality Rating from BanstextLocked
- Moving from inbound questions to booked calls inside WhatsApptextOpen
- Module 7 Mid-Term Knowledge Check: WhatsApp API & Messaging ArchitecturequizLocked
- Using media, voice notes, and short forms strategicallytextOpen
- Interactive List Messages & Reply Buttons: Structuring Rich Media on Mobile AppstextLocked
- Preventing agent overload in high-volume messaging campaignstextOpen
- Instagram DM Automation: Using Comment-to-DM Triggers to Drive Organic ConversionstextLocked
- Unified Agent Inbox Integration: Centralizing Conversations Across Channels in Freshchat/ZendesktextLocked
- Module 7 Final Assessment: Deploying a Multi-Platform Messaging CampaignquizLocked
