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Foundations Course
6 hrs | 4.9 rating
Practical Applications
12 hrs | 4.8 rating
Professional Mastery
18 hrs | 5.0 rating
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Course Library
This course is for marketers, business owners and students who want to stop doing digital marketing manually. You will learn how to use ChatGPT and 50+ AI tools across every major marketing channel — content creation, SEO, paid ads, email campaigns and social media. By the end, you will have a working AI-powered marketing system you can use immediately for your business or clients.
Most businesses are invisible on AI search tools like ChatGPT, Perplexity and Google AI Overviews — and they don't even know it. This course teaches you GEO (Generative Engine Optimization), the discipline of making your content trusted and cited by AI engines. You will learn how AI selects what to recommend, how to structure your content for AI visibility, and how to track your brand mentions across AI platforms. Built for SEO professionals, content marketers and business owners.
When someone asks ChatGPT or Perplexity to recommend a product or service in your category, does your brand show up? This course teaches you how to audit your current AI visibility, build the signals that AI engines trust, and track your brand mentions across AI platforms over time. You will also learn how to respond when competitors are mentioned instead of you and what content changes drive the fastest visibility gains. Practical and tool-based throughout.
Google has changed how it ranks content — and most SEO courses have not caught up. This course covers what actually works in 2025: entity-based SEO, topical authority, Answer Engine Optimization (AEO) and how to appear inside Google's AI Overviews. You will learn how to restructure existing content for AI-first indexing, use schema markup correctly, and build the kind of authority signals that both Google and AI engines trust. Suitable for SEO practitioners with at least basic experience.
This course shows you how to use AI tools to run social media marketing without burning out. You will learn how to generate platform-specific content using AI, automate your posting schedule, analyse what is and isn't working, and use trend prediction tools to stay ahead of your niche. Covers Instagram, LinkedIn, YouTube Shorts and X. Suitable for creators, small business owners and social media managers who want to do more with less effort.
Manually running marketing campaigns is a full-time job. This course teaches you how to build AI agents and automated workflows that handle repetitive marketing tasks — lead nurturing emails, social media responses, ad performance alerts and content repurposing. No coding required. You will use tools like Make (Integromat), Zapier, n8n and AI agent platforms to build systems you can hand off or run for clients. Best suited for digital marketers and agency professionals who want to scale without hiring more people.
Running paid ads without understanding AI is expensive. This course teaches you how Google's Smart Bidding and Meta's Advantage+ actually work under the hood, and how to configure your campaigns to work with the algorithm instead of against it. You will learn AI-driven audience segmentation, creative testing with AI tools, automated budget allocation and how to read AI-generated campaign insights to make faster decisions. Designed for performance marketers, freelancers and in-house marketing teams managing live budgets.
Most people use AI tools and get mediocre output because they don't know how to prompt properly. This course is built specifically for marketers — not developers. You will learn prompt structures that produce strong ad copy, email sequences, landing page content, social captions and SEO articles. You will also learn how to build reusable prompt templates for your team and how to chain prompts to complete multi-step marketing tasks. Works with ChatGPT, Claude, Gemini and any major AI writing tool.
A well-built chatbot can handle lead capture, answer FAQs, book appointments and follow up with prospects — all without human intervention. This course teaches you how to design conversation flows, build bots using no-code platforms like ManyChat, Tidio and Landbot, and integrate them with your CRM and email tools. You will also learn how to use AI to make your bots smarter over time. Built for small business owners, marketing teams and freelancers who want to automate customer conversations.
Most marketers track data but struggle to act on it. This course teaches you how to use GA4 correctly, build AI-assisted dashboards, understand multi-touch attribution, and use predictive analytics to forecast campaign outcomes before you spend. You will also learn how to use AI tools to find patterns in large datasets without needing to know statistics. Suitable for marketing managers, analysts and senior digital marketers who want to make faster, evidence-based decisions.
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