Digital Marketing Analytics with AI: Turn Data into Decisions Using Predictive Insights

Most marketers track data but struggle to act on it. This course teaches you how to use GA4 correctly, build AI-assisted dashboards, understand multi-touch attribution, and use predictive analytics to forecast campaign outcomes before you spend. You will also learn how to use AI tools to find patterns in large datasets without needing to know statistics. Suitable for marketing managers, analysts and senior digital marketers who want to make faster, evidence-based decisions.