Executive Program in Digital Marketing (EPDM) — Chennai

Executive Program in Digital Marketing (EPDM) — Chennai

Premier Digital Marketing Course in Chennai, Tamil Nadu

Master Chennai Digital Marketing Institute.
intense, 1-to-1 coaching.

Introducing the transformative Executive Program in Digital Marketing (EPDM) – a dynamic 12-week journey of experiential learning that goes beyond theory and delivers tangible results. This immersive program is meticulously crafted to empower participants with practical insights that can be immediately applied to elevate their digital marketing prowess and catapult their careers to new heights.

Prepare to unlock your potential as a digital marketer by mastering the art of building and leading winning teams, conquering real-world challenges, seizing untapped opportunities, fostering client trust, and propelling business growth. Our coaching framework ensures a continuous honing of your skills and craft, as you immerse yourself in modern marketing strategies and leverage best practices across WordPress, SEO, PPC, Google Ads, Video, Email Marketing, Web Analytics, and Social Media Marketing.

Embrace this extraordinary opportunity to become a true trailblazer in the digital marketing realm, as you cultivate the expertise and acumen needed to thrive in the ever-evolving landscape of success.

Instructor-led training sessions

Immersive hands-on learning

Understand advanced concepts

Strategize, Design, and Execute

Learn from the experts.

IMRI is the first Experiential learning centre for digital marketing course that is tailored to your specific needs.

1-to-1 personal coaching.

Your 1-to-1 personal coaching can help with practical and workable solutions to your on-the-job problems.

No Theory. No Batch.

It's a kind of a new learning. No batches, No boring presentations, and No theories. Start learning by doing.


Our digital marketing courses in Chennai helps you kickstart a successful online marketing career.

Build a strong foundation in SEO, Paid Search - Google Adwords, Marketing, Web/Social Analytics, Social Media, YouTube Video Marketing, and Email Marketing. Become an expert digital marketer!

One-year Program, Weekend-classes
Virtual & Live program with 12 contact classes in Chennai.


Embark on a transformative journey towards digital marketing mastery. Build an unshakable foundation in essential disciplines such as SEO, Paid Search with Google AdWords, Marketing, Web/Social Analytics, Social Media, YouTube Video Marketing, and Email Marketing. Unlock the secrets to becoming an expert digital marketer and seize limitless possibilities in the ever-evolving world of marketing excellence. Elevate your skills, shape your future, and conquer new horizons with confidence. The path to digital marketing expertise starts here.


Learn how to build simple to complex e-commerce websites using WordPress CMS using strategic approaches and best-practices of UI/UX principles.

  • User Experience Design Principles
  • Setting up domain and web hosting space
  • Installing WordPress CMS
  • Administering WordPress CMS
  • Content Management
  • Theme Customization
  • Plugin Administration
  • Maintenance and Backup
  • WordPress Security & Updates


From doing an advanced keyword research to optimising an E-commerce marketplace, you'll learn how to design, build, implement and manage a SEO campaign that guarantee higher ranking in search results.

  • Getting Started with SEO
  • Benefits of SEO
  • How Search Engines Rank Websites
  • SEO Campaign Brief & Website IA
  • Keyword Research Techniques
  • SEO Information Architecture
  • SEO Site Audit Report
  • Competitive Intelligence – Spying
  • Techniques for Writing SEO Content
  • Link Building Strategies
  • Mobile SEO Strategies
  • SEO Technology
  • Google Analytics, Search Console
  • Advanced SEO Reporting & Measurement


Identify, design and implement paid advertising campaigns on search and social platforms to achieve great ROI within optimal budget.

  • Introduction to Google Ads
  • How to setup and manage a Google Ads account
  • Keyword Strategies
  • How to use Match Types to Control Who See Your Ads
  • Bidding Strategies
  • How the Google Ads Auction works
  • How to Create Ads That Convert – Ad Rank & Quality Score
  • Landing Page Best Practices
  • How to Setup Call and Conversion Tracking
  • Navigating the Google Ads Interface
  • Optimizing your Campaign for Maximum Results
  • Remarketing for Search & Display
  • Audience Targeting
  • Campaign Automation
  • Display Advertising with Google Ads


Craft successful social media strategies using industry's best tools and practices. Boost social engagement, audience growth & traffic.

  • Content, Audience Strategy
  • Organic & Paid Campaigns
  • Exploring Social Platforms
  • Ad Units, Targeting, Features
  • Business Manager for Instagram and Facebook
  • Campaigns Creation & Optimization
  • Effective Ad Copy
  • Influencer marketing, Distribution platforms
  • Social Analytics – Measurement


Create and edit stunning videos using free video editing tools and optimise the video to rank in the video distribution websites.

  • Getting started with Video Marketing
  • Content & Audience Strategy
  • Exploring YouTube and Vimeo
  • Campaign Creation – Organic & Paid
  • Distribution Network
  • Monetization
  • Measurement & Analytics


Mobile is everything. Learn how to optimise and rank mobile applications and increase downloads using app marketing strategies.

  • Mobile App Audit
  • Keyword Strategy
  • Campaign Creation – Organic & Paid
  • App Store Optimisation
  • Best practices in Mobile SEO
  • Measurement & Analysis


Learn how to set up the email lists, design email templates, conduct multivariate tests, segment subscribers and generate reports.

  • Strategy – Content, Design & Delivery
  • Campaign Creation – Newsletter, Drip
  • Email list creation and segmentation
  • Measurement & Analysis
  • Law & Regulations


Implement an effective analytics and measurement strategy to perform robust data analysis, improve conversions and generate ROI using actionable insights.

  • Getting started with Analytics
  • Setting up an Account
  • Exploring Google Analytics
  • Data Collection – Cookies and tags
  • Insights Analysis – Audience, Acquisition, Behavior and Conversion
  • Funnels & Goals
  • Using Google Tag Manager
  • Using Google Search Console
  • Campaign Performance
  • Reporting


Discover the immersive power of the IMRI Digital Marketing course, where every technique and strategy has been distilled into practical project tasks that mirror real-world expectations. Prepare to witness tangible results, as you delve into hands-on activities that bring concepts to life and drive measurable performance.

Throughout the course, students will engage in the following activities:

  • Craft a captivating website, meticulously optimized for SEO, boasting a minimum of 50 pages;
  • Effortlessly ascend the ranks of Google, as you optimize and secure the top spots for 20 carefully selected keywords;
  • Launch a PPC campaign that ignites lead generation, directing a flood of 50 valuable prospects to your self-designed landing page;
  • Master the art of engaging communication, designing and disseminating a minimum of 10 compelling newsletters;
  • Unleash your creativity through the production of 2 captivating videos – from conception to shooting, editing to streaming – amassing an impressive 500 subscribers on YouTube;
  • Forge an influential social media presence, cultivating a loyal following of no less than 300 likes, followers, and retweets;
  • Harness the power of data, generating insightful monthly reports using Google Analytics and Search Console.

Prepare to immerse yourself in a journey where learning is not a mere concept, but a practical reality that fuels your growth as a digital marketer. Step into the world of IMRI and witness firsthand the remarkable transformations that await.

WHY Digital Marketing Course in Chennai?

Executive Digital Marketing Program — Chennai that transforms you into a Digital Marketing Superstar!

Jumpstart your career in digital marketing with one-to-one and hands-on course today!

Lifetime support.

Kickstart your career in digital marketing and analytics with project management, portfolio, lifetime support, and a 1-to-1 personal coach.

Job assistance.

We assist with placements. We make sure that your portfolio speaks for your experience and helps you in landing the job you desire!

Live portfolio.

Learn the art of building your brand online with video resume, case studies, and publications. Remember, ultimately, results matter.


We're happy to give you a quick start in the arena of digital marketing in Chennai, Tamil Nadu.


Download and send us the filled-in application form.

Your Profile

Email us your updated cv along with a cover letter.

Initial Fee

Book your slot with 10K towards the first instalment.


Your training starts 1 week from the date of payment.


We've got you covered

What is Executive Program in Digital Marketing?

Introducing the game-changing Executive Program in Digital Marketing (EPDM) – an extraordinary 12-week part-time journey of experiential learning. This program goes beyond theory, delivering unparalleled practicality and relevance to ignite powerful insights that participants can swiftly apply, transforming them into exceptional digital marketers and propelling their careers to unprecedented heights.

Designed for the weekend warrior, this immersive digital marketing program empowers participants to not only hone their skills but also master the art of building and leading winning teams. Prepare to conquer real-world challenges, unveil untapped opportunities, earn unwavering client trust, and drive exponential business growth.

The EPDM program is your gateway to success in the ever-evolving digital realm. Take the leap, seize this weekend of transformation, and unlock the potential that lies within you. The path to greatness starts here.

What are the course modules in EPDM program?

Embark on an exhilarating journey through the 8 transformative modules that form the cornerstone of your digital marketing mastery. Brace yourself as you dive headfirst into the art of website creation, seamlessly optimizing your online presence to conquer search engine rankings. Discover the secrets of captivating marketing across free and paid channels, harnessing their immense potential to drive results that truly make a difference. With each module, you'll uncover new strategies, acquire invaluable skills, and forge a path towards unrivaled success in the digital landscape. Are you ready to unlock your full potential and leave an indelible mark in the world of marketing? The adventure awaits.

How can you be certain that this program is tailor-made for you?

If you seek a training program that transcends theory and immerses you in practical, hands-on learning, look no further. You've arrived at the perfect destination.

For Startups: Prepare to witness a remarkable transformation as this program becomes your ultimate guide, leading you through every stage from ideation to creation, and promotion to generating a remarkable return on investment. Say goodbye to wasted resources and welcome a streamlined journey to success, saving you precious money, time, and effort.

For Job Seekers: Brace yourself for an unparalleled learning experience that goes beyond the ordinary. Unveil depths of knowledge that will set you apart from the competition, even in the face of seasoned professionals during job interviews. No alternative course can rival the profound depth of learning that you will acquire, allowing you to confidently demonstrate your expertise and seize coveted opportunities.

Trust in the power of this program to propel you towards a future of unlimited potential. It's time to embark on a journey that will redefine your path to success.

~ digital marketing course ~ advanced digital marketing training topics ~ learn digital marketing online ~ digital marketing trends ~ digital advertising ~ digital marketing agency ~ online marketing ~ direct marketing ~ digital marketing ppt ~ digital marketing strategy ~ digital marketing course ~ digital marketing tools ~ digital marketing certification ~ classroom digital marketing ~ Digital Media Marketing institute ~ top digital marketing class ~ practical digital marketing training ~ google digital marketing ~ digital marketing techniques ~ digital marketing career jobs ~ digital marketing tips

What are the steps involved in kickstarting Digital Marketing program?

We have a limit to student intake. Hence, book early.

Below are the steps to follow:

  • Email your resume to info@imri.in with the subject: Interested in IMRI® Experiential program
  • Download & fill the application form
  • Make payment by cheque, bank transfer or PayPal
  • We will confirm the course start date

When is the next batch?

Our's not a batch-wise program. You can start your course within 5-6 days of making the payment.

How many participants in a batch?

It's a 1-to-1 program. So, it will be you and the instructor.

What are the minimum qualifications required?

None. Anyone from any background can join the course and complete it successfully as long as they commit enough time to do the assignments.

Can I work on my website as a project?

Yes, we encourage to build your own website, hobby or business, and directly implement the learnings and see the results in action.

How this course different from various online/offline programs?

Discover the true essence of this course, setting it apart from a sea of online and offline programs. Brace yourself for an exhilarating journey through experiential learning, where knowledge is not simply acquired, but masterfully absorbed through the transformative power of “learning by doing." Prepare to witness a revolution in your educational experience.

In a world where most programs are designed for one-to-many communication, we dare to break the mold. Our unwavering focus lies in the extraordinary realm of one-to-one interaction. Here, individual growth and success take center stage as we tailor our approach to suit your unique needs. With undivided attention and personalized guidance, you can expect an unparalleled level of support on your path to mastery.

Unleash the full potential of a course that defies conventional limitations. Embrace a journey where knowledge is not merely acquired, but truly internalized through immersive experiences. It's time to embrace a new paradigm of learning and embark on a transformational adventure where you are the protagonist. Step into the realm of one-to-one excellence and elevate your educational journey to astonishing heights.

How flexible are the course timings/schedule?

We are flexible with the timings and schedule and accommodate individuals needs.

In case you are stuck or some busy with personal things, you can come back and start from where you had left.

No missed sessions! No worries!

What happens If I can’t commit the recommended timeline for the assignments?

Without the completed tasks and assignments, this program falls apart.

  • If time is the issue, then we recommend doing it in small chunks.
  • If focus needs to be somewhere, then we advise you to finish and then come back.
  • If too technical to grasp, then we work with you closely and in a paced manner to gain a thorough understanding.

We don't give up no matter what. We work with you every step of the way. So, you shouldn't give up either.

Will I get a certificate in digital marketing?

Yes! Upon passing this course, you will receive a certificate of completion.

What are the placement opportunities?

In this realm, your portfolio becomes the resounding voice that speaks volumes about your experience and skillsets. Brace yourself for an extraordinary journey where we collaborate closely with you, crafting a resume that effortlessly captivates and impresses. Armed with a stellar portfolio, bursting with tangible results, you'll find yourself effortlessly gliding through interviews with the grace of a true professional.

Gone are the days of daunting job interviews. With a portfolio that exudes excellence and real-world accomplishments, cracking the interview code becomes a mere cakewalk. Prepare to astound potential employers with your undeniable expertise, leaving a lasting impression that secures your rightful place among the elite.

Unlock the doors to coveted placement opportunities by harnessing the power of an impressive portfolio and tangible results. It's time to seize your destiny and embark on a path where success is not a mere dream, but an undeniable reality.

Which tools, software, and platforms are covered?

You’ll use digital marketing tools like Keyword Spy tools, Google Adwords, Google Analytics, Search Console, Google Data Studio, Google Tag Manager, Tableau, Advanced Excel, Facebook Ads Manager, Instagram, Hootsuite, Google Docs, and much more.

You’ll be exposed to various digital marketing tactics and techniques, including keyword research, competitive intelligence, copywriting, search engine marketing, content development and management, social media, advanced analytics and reporting, and more.

What kind of jobs can this course get me?

Curious about the vast array of job opportunities that await you upon completing this course?

In today's digital landscape, the demand for skilled digital marketers has reached unprecedented heights. While specific job titles may vary from one company to another, a quick glimpse into the digital marketing job opportunities posted on top career portals reveals an astonishing array of possibilities. Brace yourself for a world of endless potential, as the following captivating roles await:

– Digital Marketing Manager: A visionary leader who orchestrates digital marketing strategies with precision and finesse.
– Brand Manager: A mastermind responsible for shaping and nurturing a brand's identity and reputation.
– Marketing Specialist: An astute professional who excels in executing targeted marketing campaigns.
– Marketing Manager: A strategic thinker who oversees all aspects of marketing initiatives.
– Brand Strategist: A creative genius who formulates and executes innovative brand strategies.
– Content Manager/Specialist/Strategist/Writer: The driving force behind compelling and engaging content that captivates audiences.
– Digital Strategist: A visionary tactician who crafts digital strategies to drive business growth.
– Video Producer: A skilled storyteller who brings captivating visual narratives to life.
– Ad Copywriter: A wordsmith extraordinaire who weaves persuasive and impactful advertising copy.
– Content Developer: A versatile creator who shapes and moulds captivating content across various platforms.
– WordPress Administrator: A technical wizard who manages and optimizes WordPress websites with ease.
– Digital Campaign Manager: A master orchestrator who oversees and optimizes digital marketing campaigns.
– Online Media Buying/Planning: A savvy negotiator who navigates the world of online media buying and planning with finesse.
– Landing Page Optimizer: A conversion-focused specialist who maximizes the effectiveness of landing pages.
– Paid Search/SEM Manager/Specialist: A data-driven expert who crafts and manages successful paid search and SEM campaigns.
– SEO Manager/Specialist: A master of search engine optimization, driving organic traffic and website visibility.
– Email Marketer/Strategist/Operations Manager: An adept professional who crafts and implements effective email marketing campaigns.
– Corporate Communications Manager: A seasoned communicator who shapes and manages corporate communications strategies.
– Marketing Communications Specialist/Manager: A strategic communicator who crafts compelling marketing communications.
– Affiliate Marketing Manager: A shrewd negotiator who builds and manages successful affiliate marketing programs.
– Online Community Manager: A community builder and moderator who cultivates engaged online communities.
– Social Media Manager/Strategist: A social media maven who leverages platforms to build brands and engage audiences.

The possibilities are endless. Prepare to unlock the doors to a world brimming with exciting digital marketing opportunities. Your dream job awaits – seize it with unwavering determination and the skills you'll acquire through this exceptional course.

Google Digital Academy
The Google Digital Academy brings the best of Google education together to make digital transformation happen. We’re here to help you understand and develop the skills you need for ongoing business transformation that accelerates growth, efficiency and sustainable competitive edge.
Adwords, Analytics, Adsense, App, Webmaster Tools
SiteCatalyst, Search Center, Discover, Insight, Test and Target
Advanced Excel, Powerpoint Presentations, AdCenter
Open source
Drupal, Joomla, WordPress, OpenCart, Magento

SEO Algorithm Updates and Search Engine Ranking Factors 2023: Navigating the Ever-Changing Digital Landscape

In the dynamic realm of SEO, staying ahead of the curve is essential for maintaining and improving search engine rankings. With each passing year, search ...

Google Analytics Demo Account Available To Public

Googleannouncedyesterday that they are giving anyone and everyone with a Google account access to a public demo Google Analytics account with solid and useful data, ...

Google help doc defines Search Analytics impressions, position and clicks

Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google ...

Join Our Virtual Classroom - Intensive, Hands-on Digital Marketing Training

Digital Marketing Courses In India

  • Digital Marketing Course Bangalore
  • Digital Marketing Course Chennai
  • Digital Marketing Course Mumbai
  • Digital Marketing Course Hyderabad
  • Digital Marketing Course Pune
  • Digital Marketing Course Patna
  • Digital Marketing Course Kolkata
  • Digital Marketing Course Delhi
  • Digital Marketing Course Vizag
  • Digital Marketing Course Mysore
  • Digital Marketing Course Hubli
  • Digital Marketing Course Coimbatore
  • Digital Marketing Course Cochin
  • Digital Marketing Course Trivandrum
  • Digital Marketing Course Vadodara
  • Digital Marketing Course Thane
  • Digital Marketing Course Bhopal
  • Digital Marketing Course Jaipur
  • Digital Marketing Course Ahmedabad
  • Digital Marketing Course Udaipur
  • Digital Marketing Course Salem
  • Digital Marketing Course Trichy
  • Digital Marketing Course Secunderabad

Digital Marketing Courses Worldwide

  • Digital Marketing Course New York
  • Digital Marketing Course London
  • Digital Marketing Course Paris
  • Digital Marketing Course Denmark
  • Digital Marketing Course Berlin
  • Digital Marketing Course Dubai
  • Digital Marketing Course Singapore
  • Digital Marketing Course Tokyo
  • Digital Marketing Course Moscow
  • Digital Marketing Course Barcelona
  • Digital Marketing Course Los Angeles
  • Digital Marketing Course Madrid
  • Digital Marketing Course San Francisco
  • Digital Marketing Course Abu Dhabi
  • Digital Marketing Course Amsterdam
  • Digital Marketing Course Doha
  • Digital Marketing Course Sydney
  • Digital Marketing Course Johannesburg
  • Digital Marketing Course Sudan
  • Digital Marketing Course Niger
  • Digital Marketing Course Kenya
  • Digital Marketing Course Tanzania
  • Digital Marketing Course Uganda
Message Us