Level Up Your Marketing. Master Digital Skills Today.
Introducing the transformative Executive Program in Digital Marketing (EPDM) – a dynamic 12-week journey of experiential learning that goes beyond theory and delivers tangible results. This immersive program is meticulously crafted to empower participants with practical insights that can be immediately applied to elevate their digital marketing prowess and catapult their careers to new heights.
Prepare to unlock your potential as a digital marketer by mastering the art of building and leading winning teams, conquering real-world challenges, seizing untapped opportunities, fostering client trust, and propelling business growth. Our coaching framework ensures a continuous honing of your skills and craft, as you immerse yourself in modern marketing strategies and leverage best practices across WordPress, SEO, PPC, Google Ads, Video, Email Marketing, Web Analytics, and Social Media Marketing.
Embrace this extraordinary opportunity to become a true trailblazer in the digital marketing realm, as you cultivate the expertise and acumen needed to thrive in the ever-evolving landscape of success.
Learn from the experts.
IMRI is the first Experiential learning centre for digital marketing course that is tailored to your specific needs.
1-to-1 personal coaching.
Your 1-to-1 personal coaching can help with practical and workable solutions to your on-the-job problems.
No Theory. No Batch.
It’s a kind of a new learning. No batches, No boring presentations, and No theories. Start learning by doing.
Explore Our Training Modules & Find Your Perfect Fit.
In today’s digital world, mastering digital marketing is essential for businesses to thrive. Our training equips you with the knowledge and tools to succeed online.
Reach a Wider Audience: Connect with your target customers online.
Drive Traffic and Leads: Attract more potential customers to your business.
Increase Brand Awareness: Build a strong online presence and establish your brand identity.
Curriculum & pedagogy
Embark on a transformative journey towards digital marketing mastery. Build an unshakable foundation in essential disciplines such as SEO, Paid Search with Google AdWords, Marketing, Web/Social Analytics, Social Media, YouTube Video Marketing, and Email Marketing. Unlock the secrets to becoming an expert digital marketer and seize limitless possibilities in the ever-evolving world of marketing excellence. Elevate your skills, shape your future, and conquer new horizons with confidence. The path to digital marketing expertise starts here.
UI/UX DESIGN – WORDPRESS
Learn how to build simple to complex e-commerce websites using WordPress CMS using strategic approaches and best-practices of UI/UX principles.
User Experience Design Principles
Setting up domain and web hosting space
Installing WordPress CMS
Administering WordPress CMS
Content Management
Theme Customization
Plugin Administration
Maintenance and Backup
WordPress Security & Updates
SEARCH ENGINE OPTIMISATION (SEO)
From doing an advanced keyword research to optimising an E-commerce marketplace, you’ll learn how to design, build, implement and manage a SEO campaign that guarantee higher ranking in search results.
Getting Started with SEO
Benefits of SEO
How Search Engines Rank Websites
SEO Campaign Brief & Website IA
Keyword Research Techniques
SEO Information Architecture
SEO Site Audit Report
Competitive Intelligence – Spying
Techniques for Writing SEO Content
Link Building Strategies
Mobile SEO Strategies
SEO Technology
Google Analytics, Search Console
Advanced SEO Reporting & Measurement
PAID SEARCH ADVERTISING
Identify, design and implement paid advertising campaigns on search and social platforms to achieve great ROI within optimal budget.
Introduction to Google Ads
How to setup and manage a Google Ads account
Keyword Strategies
How to use Match Types to Control Who See Your Ads
Bidding Strategies
How the Google Ads Auction works
How to Create Ads That Convert – Ad Rank & Quality Score
Landing Page Best Practices
How to Setup Call and Conversion Tracking
Navigating the Google Ads Interface
Optimizing your Campaign for Maximum Results
Remarketing for Search & Display
Audience Targeting
Campaign Automation
Display Advertising with Google Ads
SOCIAL MEDIA MARKETING
Craft successful social media strategies using industry’s best tools and practices. Boost social engagement, audience growth & traffic.
Content, Audience Strategy
Organic & Paid Campaigns
Exploring Social Platforms
Ad Units, Targeting, Features
Business Manager for Instagram and Facebook
Campaigns Creation & Optimization
Effective Ad Copy
Influencer marketing, Distribution platforms
Social Analytics – Measurement
YOUTUBE VIDEO MARKETING
Create and edit stunning videos using free video editing tools and optimise the video to rank in the video distribution websites.
Getting started with Video Marketing
Content & Audience Strategy
Exploring YouTube and Vimeo
Campaign Creation – Organic & Paid
Distribution Network
Monetization
Measurement & Analytics
MOBILE APP STORE OPTIMISATION
Mobile is everything. Learn how to optimise and rank mobile applications and increase downloads using app marketing strategies.
Mobile App Audit
Keyword Strategy
Campaign Creation – Organic & Paid
App Store Optimisation
Best practices in Mobile SEO
Measurement & Analysis
EMAIL MARKETING
Learn how to set up the email lists, design email templates, conduct multivariate tests, segment subscribers and generate reports.
Strategy – Content, Design & Delivery
Campaign Creation – Newsletter, Drip
Email list creation and segmentation
Measurement & Analysis
Law & Regulations
WEB ANALYTICS & MEASUREMENT
Implement an effective analytics and measurement strategy to perform robust data analysis, improve conversions and generate ROI using actionable insights.
Getting started with Analytics
Setting up an Account
Exploring Google Analytics
Data Collection – Cookies and tags
Insights Analysis – Audience, Acquisition, Behavior and Conversion
Funnels & Goals
Using Google Tag Manager
Using Google Search Console
Campaign Performance
Reporting
Measure your marketing success and make data-driven decisions.
Optimize your marketing campaigns: Identify what’s working and what’s not, allowing you to refine your strategies for better results.
Harness the power of digital media platforms to connect with your customers.
What are the course modules in EPDM program?
Embark on an exhilarating journey through the 8 transformative modules that form the cornerstone of your digital marketing mastery. Brace yourself as you dive headfirst into the art of website creation, seamlessly optimizing your online presence to conquer search engine rankings. Discover the secrets of captivating marketing across free and paid channels, harnessing their immense potential to drive results that truly make a difference. With each module, you’ll uncover new strategies, acquire invaluable skills, and forge a path towards unrivaled success in the digital landscape. Are you ready to unlock your full potential and leave an indelible mark in the world of marketing? The adventure awaits.
How can you be certain that this program is tailor-made for you?
If you seek a training program that transcends theory and immerses you in practical, hands-on learning, look no further. You’ve arrived at the perfect destination.
For Startups: Prepare to witness a remarkable transformation as this program becomes your ultimate guide, leading you through every stage from ideation to creation, and promotion to generating a remarkable return on investment. Say goodbye to wasted resources and welcome a streamlined journey to success, saving you precious money, time, and effort.
For Job Seekers: Brace yourself for an unparalleled learning experience that goes beyond the ordinary. Unveil depths of knowledge that will set you apart from the competition, even in the face of seasoned professionals during job interviews. No alternative course can rival the profound depth of learning that you will acquire, allowing you to confidently demonstrate your expertise and seize coveted opportunities.
Trust in the power of this program to propel you towards a future of unlimited potential. It’s time to embark on a journey that will redefine your path to success.
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What are the steps involved in kickstarting Digital Marketing program?
We have a limit to student intake. Hence, book early.
Below are the steps to follow:
Email your resume to info@imri.in with the subject: Interested in IMRI® Experiential program
Ours not a batch-wise program. You can start your course within 5-6 days of making the payment.
How many participants in a batch?
It’s a 1-to-1 program. So, it will be you and the instructor.
Is this pre-recorded online course or a webinar?
No.
What are the minimum qualifications required?
None. Anyone from any background can join the course and complete it successfully as long as they commit enough time to do the assignments.
Can I work on my website as a project?
Yes, we encourage to build your own website, hobby or business, and directly implement the learnings and see the results in action.
How this course different from various online/offline programs?
Discover the true essence of this course, setting it apart from a sea of online and offline programs. Brace yourself for an exhilarating journey through experiential learning, where knowledge is not simply acquired, but masterfully absorbed through the transformative power of “learning by doing.” Prepare to witness a revolution in your educational experience.
In a world where most programs are designed for one-to-many communication, we dare to break the mold. Our unwavering focus lies in the extraordinary realm of one-to-one interaction. Here, individual growth and success take center stage as we tailor our approach to suit your unique needs. With undivided attention and personalized guidance, you can expect an unparalleled level of support on your path to mastery.
Unleash the full potential of a course that defies conventional limitations. Embrace a journey where knowledge is not merely acquired, but truly internalized through immersive experiences. It’s time to embrace a new paradigm of learning and embark on a transformational adventure where you are the protagonist. Step into the realm of one-to-one excellence and elevate your educational journey to astonishing heights.
How flexible are the course timings/schedule?
We are flexible with the timings and schedule and accommodate individuals needs.
In case you are stuck or some busy with personal things, you can come back and start from where you had left.
No missed sessions! No worries!
What happens If I can’t commit the recommended timeline for the assignments?
Without the completed tasks and assignments, this program falls apart.
If time is the issue, then we recommend doing it in small chunks.
If focus needs to be somewhere, then we advise you to finish and then come back.
If too technical to grasp, then we work with you closely and in a paced manner to gain a thorough understanding.
We don’t give up no matter what. We work with you every step of the way. So, you shouldn’t give up either.
Will I get a certificate in digital marketing?
Yes! Upon passing this course, you will receive a certificate of completion.
What are the placement opportunities?
In this realm, your portfolio becomes the resounding voice that speaks volumes about your experience and skillsets. Brace yourself for an extraordinary journey where we collaborate closely with you, crafting a resume that effortlessly captivates and impresses. Armed with a stellar portfolio, bursting with tangible results, you’ll find yourself effortlessly gliding through interviews with the grace of a true professional.
Gone are the days of daunting job interviews. With a portfolio that exudes excellence and real-world accomplishments, cracking the interview code becomes a mere cakewalk. Prepare to astound potential employers with your undeniable expertise, leaving a lasting impression that secures your rightful place among the elite.
Unlock the doors to coveted placement opportunities by harnessing the power of an impressive portfolio and tangible results. It’s time to seize your destiny and embark on a path where success is not a mere dream, but an undeniable reality.
Which tools, software, and platforms are covered?
You’ll use digital marketing tools like Keyword Spy tools, Google Adwords, Google Analytics, Search Console, Google Data Studio, Google Tag Manager, Tableau, Advanced Excel, Facebook Ads Manager, Instagram, Hootsuite, Google Docs, and much more.
You’ll be exposed to various digital marketing tactics and techniques, including keyword research, competitive intelligence, copywriting, search engine marketing, content development and management, social media, advanced analytics and reporting, and more.
What kind of jobs can this course get me?
Curious about the vast array of job opportunities that await you upon completing this course?
In today’s digital landscape, the demand for skilled digital marketers has reached unprecedented heights. While specific job titles may vary from one company to another, a quick glimpse into the digital marketing job opportunities posted on top career portals reveals an astonishing array of possibilities. Brace yourself for a world of endless potential, as the following captivating roles await:
– Digital Marketing Manager: A visionary leader who orchestrates digital marketing strategies with precision and finesse. – Brand Manager: A mastermind responsible for shaping and nurturing a brand’s identity and reputation. – Marketing Specialist: An astute professional who excels in executing targeted marketing campaigns. – Marketing Manager: A strategic thinker who oversees all aspects of marketing initiatives. – Brand Strategist: A creative genius who formulates and executes innovative brand strategies. – Content Manager/Specialist/Strategist/Writer: The driving force behind compelling and engaging content that captivates audiences. – Digital Strategist: A visionary tactician who crafts digital strategies to drive business growth. – Video Producer: A skilled storyteller who brings captivating visual narratives to life. – Ad Copywriter: A wordsmith extraordinaire who weaves persuasive and impactful advertising copy. – Content Developer: A versatile creator who shapes and moulds captivating content across various platforms. – WordPress Administrator: A technical wizard who manages and optimizes WordPress websites with ease. – Digital Campaign Manager: A master orchestrator who oversees and optimizes digital marketing campaigns. – Online Media Buying/Planning: A savvy negotiator who navigates the world of online media buying and planning with finesse. – Landing Page Optimizer: A conversion-focused specialist who maximizes the effectiveness of landing pages. – Paid Search/SEM Manager/Specialist: A data-driven expert who crafts and manages successful paid search and SEM campaigns. – SEO Manager/Specialist: A master of search engine optimization, driving organic traffic and website visibility. – Email Marketer/Strategist/Operations Manager: An adept professional who crafts and implements effective email marketing campaigns. – Corporate Communications Manager: A seasoned communicator who shapes and manages corporate communications strategies. – Marketing Communications Specialist/Manager: A strategic communicator who crafts compelling marketing communications. – Affiliate Marketing Manager: A shrewd negotiator who builds and manages successful affiliate marketing programs. – Online Community Manager: A community builder and moderator who cultivates engaged online communities. – Social Media Manager/Strategist: A social media maven who leverages platforms to build brands and engage audiences.
The possibilities are endless. Prepare to unlock the doors to a world brimming with exciting digital marketing opportunities. Your dream job awaits – seize it with unwavering determination and the skills you’ll acquire through this exceptional course.
