The Learning by Doing Framework

The best way of learning about
Digital Marketing is by doing.

Our experiential digital marketing training develops knowledge and skills through hands-on experience and fosters valuable and memorable personal learning.

Problem-based learning.

We carefully chose real-world problems that cover different components of the digital marketing and branding strategies.

Project-based learning.

You work on projects and gain expertise across domains and industry. From a simple corporate website to a dynamic marketplace.

Results matter.

Measure your progress through numbers. Earn certification by delivering results – traffic, clicks, leads, conversions, branding, etc.

WHAT YOU'LL DO

Our learning by doing framework follows a systematised approach in helping you master end-to-end aspects of digital marketing within a limited period of study.

Regular assessments and feedback from the mentor.

WORK TARGETS

PROJECTS

5

KEYWORDS

100

ADWORDS

10

FACEBOOK

3

EMAIL

2

VIDEOS

10

MUST-HAVE DONE TASKS FOR JOB ASSISTANCE & COURSE CERTIFICATION FROM IMRI

Daily Tasks.

Every module of the digital marketing is broken down into specific tasks and is being tracked using Trello/Basecamp tool similar to an agency environment. Performance is reviewed daily and scored based on task completion.

Weekly Reports.

Generate weekly analytical reports for the website, social media engagement, audience growth, conversion metrics, email marketing analytics, youtube channel subscribers growth and share insights with specific recommendations.

Monthly Presentation.

Share your learnings and experience once a month by giving a presentation. Demonstrate your abilities to the world. Your presentation will be live streamed on Facebook and YouTube. Inspire future employers.

Business Development.

In addition to applying hands-on digital strategies, you will generate leads, create a pitch deck and sales proposal with pricing, follow-up meeting and close marketing deals.

Team Management.

Post a freelancer requirement on UpWork, Freelancer, Facebook to find, recruit freelancers for writing, video, design for your project and learn to be legally compliant with contracts.

Press Release.

Craft an impressive and newsworthy press release for your project and get the press release published by the leading online startup and news websites such as YourStory, etc.

Conduct Interview.

Increase your personal LinkedIn connections and reach out to the top industry leaders for conducting an interview on a topic relevant to the profession. Compile the interview into an e-book using ebook software.

Survey.

Brainstorm for a poll idea that is relevant to the digital marketing industry, prepare the survey using SurveyMonkey and publish the survey through WhatsApp groups, Facebook, Twitter, LinkedIn, Email, etc.

Research Report.

Prepare a research report combining the interview and the survey results and compile them into the visually appealing e-book using software. Get 3 endorsements from leading digital influencers.

Personal Branding.

We will help to build your personal branding – so you can become a domain expert, public speaker, writer, trainer, thinker and a brand. We will help you setup a Personal Blog ~ Video Resume ~ E-Book

Join the Experiential Digital Marketing Program

Be a part of a unique experiential digital marketing program where you not only learn concepts but are also able to apply them to real-world situations immediately.