What Is Google AdSense
AdSense is an application of the broader concept of Contextual Marketing. It is an adserving program that allows the webmasters to diaplay content relevent advertisements in their webpages. When a visitor clicks on these Adsense ads, the webmaster will be credited for that refferal. Google adsense program allows the websites that got approval from Google to display its pay-per-click AdWord results. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Google adsense allows you to make money from every page of your website. Websitemaintenance for Adsence is very Easy. You only need to insert a Google generated java script into the webpage or website template. Google will then serve the ads related to your content. For that google uses a combination of keyword matching and context analysis to determine what ads should be served. You can also use their filtering system to prevent your competitor ads from being displayed on your webpage. You can also select from a a wide variety of ad formats like preformatted towers, inline rectangles, banners and buttons. You can also modify the ad boxes to to resemble the website's color scheme.Geo-targetd ads and ads in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are also available. Google also introduces channels for enhancing Adsense reporting. When a channel is selected Google modifies the java script to include additional tracking.This information will allow the users to track a variety of metrics across their site. It can also be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.
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