Impact of Hummingbird Algorithm on SEO Rankings

What is Google Hummingbird?

As a means of celebrating their 15th birthday, Google released the Humming bird algorithm, which promises to be a more human approach to search engines, with the aim of providing answers easily and quickly. Google says the name hummingbird came from being “precise and fast”.

What’s new?

“Conversational search” is the most talked about feature of Google humming bird. For example, a query on INR to USD conversion would allow you to enter your value and get the result directly without having to leave the Google page. A search for “Where to buy Samsung Galaxy S4” may identify the word “buy” and connect it to shopping and identify “Samsung Galaxy S4” as an electronic device, thus shaping results especially for you, directing you to electronic shops in your locality. Wikipedia says that this new algorithm is designed for “conversational or semantic search” and “has a better understanding of the human language”.

What are the major changes?

• Conversational Search
• More “human friendly” approach
• Smarter Algorithms
• New mobile features
• Improved exploration
• Richer answers

Impact of humming bird on SEO rankings:

The new algorithm forces people to move away from an extremely tactical approach to SEO. Now, a more strategic approach is required, for which an increasing number of companies are seeking professional guidance. Contrary to popular belief, SEO is not dead. It just needs to be looked at in a new light and one needs to know how to optimize the new changes and make them work in their favor.

Additional information:

• This update is said to be the biggest of Google algorithm updates made in 12 years.
• It is an attempt by Google to become more independent of keywords.
• Google Plus will also play a part in the search results, but this impact will be of different degrees depending on the people and the searches.
• A major component of Hummingbird is credible backlinks, so strong links will surely continue to play a part in PageRank.

Ways to optimize Google humming bird:

• Make your content stronger, with good backlinks and rework existing content.
• Continually focus on improving quality and boosting the user experience of your site.
• Understand the working of the humming bird seo and identify your options. Use them to your favor.

Benefits:

• Google no longer focuses only on relevant keywords. It now can even match whole phrases
• It is a more sophisticated search systems.
• If used effectively it can take you far ahead of your competitors.

FAQ:

Q : How can one take advantage of Google Hummingbird?

A : We can help you utilize Google Humming bird to your advantage by:

• Using social media to help make your website reach a large audience, thus increasing traffic and eventually business.
• Creating amazing content – this is the number one solution to boost humming bird seo.

Q : Will keyword still be important?

A : Yes. All you need to do is learn how to use the right keywords in the right manner. By using more specific keywords, we can help you improve your traffic and have effective content marketing strategies.

How can IMRI help?