IMRI® Certificate Program in Pay Per Click (iCPPPC) Course
Learn IMRI®' scientific approach to Pay Per Click (PPC) Advertising including accounts, campaign management, ad formats, targeting and placements, bidding and budgeting, display advertising, billing, payments, performance monitoring and managing multiple accounts; plus get certified in Pay Per Click (PPC) Advertising for better career and business prospects!Quick View
Ideal for: Graduates - any stream Schedule: One-on-One, Flexible ModeLearn the Art & Science of Pay Per Click (PPC) Advertising
PPC is both an art and science in creating, managing and successfully running online advertising using search and display network.. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on PPC Training from IMRI experts, you can enhance your core skill sets and competencies. Experience Learning, by Doing IMRI® Experiential Learning on Pay Per Click (PPC) Advertising course teaches the complexities of Pay Per Click (PPC) Advertising in an interactive and practical approach with hands-on job experience.BASICS OF PPC
- Google Adwords Account Creation
- Campaign creation basics
- Running your first Google Adwords campaign
GETTING STARTED WITH PPC
- Before you optimize
- Process Improvement Methodologies
- New to PPC – Where to Start
- Tools & Add-ons
- Search Engine Guidelines
- Learning Resources
- 7 Habits of Highly Effective PPC
- PPC as a Life Skill
- FAQ on PPC
ACCOUNTS AND CAMPAIGN BASICS
- Account Management Basics
- Campaign Management Basics
- Ad Group Management Basics
TARGETING AND PLACEMENTS
- Overview of Targeting and Placements
- Keywords and Keyword Targeting
- Language & Location Targeting
- Placement Targeting for the Display Network CSS
- Location Extensions
AD FORMATS
- Overview of Ad Formats
- Ad Formats Guidelines & Best Practices
BIDDING AND BUDGETING
- Overview of Bidding
- Overview of Budgets
POLICIES AND AD QUALITY TOPICS
- Policies
- Ad and Site Quality
- Invalid Clicks Issues
BILLING AND PAYMENTS
- Overview of Billing and Payments
- Billing - Postpay Options
- Billing - Prepay Options
- Billing - Monthly Invoicing
DISPLAY ADVERTISING ON THE GOOGLE DISPLAY NETWORK
- Communicating Value of Display and the Google
- Display Network
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
DISPLAY ADVERTISING ON YOUTUBE
- Communicating Value of Display on YouTube
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
DISPLAY ADVERTISING ON FACEBOOK
- Communicating Value of Display on Facebook
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
DISPLAY ADVERTISING ON LINKEDIN
- Communicating Value of Display on Linkedin
- Plan a Campaign
- Generate Creatives
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and Refine
TOOLS
- Overview of Tools
- Editor
PERFORMANCE MONITORING AND CONVERSION TRACKING
- Reporting
- Conversion Tracking Basics
- Advanced Conversion Tracking and Best Practices
GOOGLE ANALYTICS
- Overview of Google Analytics
- Getting Started with Google Analytics
- Google Analytics Goals and Funnels
- Google Analytics Filters
- Overview of Google Analytics Reporting
- Google Analytics Report Types
- Related Google Analytics Tools and Services
- Driving Improvements with Google Analytics Data
OPTIMIZING PERFORMANCE
- Overview of Optimization
- Optimizing Campaigns and Ad Groups
- Optimizing Websites and Landing Pages
- About Google Website Optimizer
- Using Google Website Optimizer
- Optimizing for Greater Conversions
MANAGING MULTIPLE ACCOUNTS
- Overview of Managing Multiple Accounts
- Managing Accounts with My Client Center (MCC)
- Using API of Google Adwords