How to Measure Google Plus data?

Google plus has short abbrevation as G+. Let’s look at G+ through the lens of a standard marketing funnel.Let asses the traffic of Google plus in the Social Marketing.

Traffic

1. G+ sends out its outbound clicks from a specific URL string, google.com/url?sa=z .

2. If you use the google analytics you can easily find the traffic source of Google Plus. In google analytics you will find the traffic source in that select Referring Sites > google.com. In that you’ve got your G+ traffic.

Image: