Google Unleashed Adwords Remarketing Feature To Expand Audience Reach
Remarketing allows brands continue to reach out to potential customers that have previously visited or shopped at the website or engaged with an ad campaign. It empowers the ability to follow website visitors as they are off browsing the Internet via a Google cookie and then retarget those users with messages to compel them to return to re-engage.
According to the Inside AdWords blog, “remarketing” has been on a trial run since last March and has become popular with companies seeking to boost brand awareness, drive sales and increase their clicks.
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