The Importance of SEO in Business

The real questions about your online business …

Many of them have created new Websites. They can also have proper Content in their website. Do you think “Is that website became popular?”  Many people are well expert in creating websites. But they don’t know how to market it. Even they don’t hear the word SEO (Search Engine optimization). You should remember following question in your mind. How can you make it easier for people to find your website? How to convert the visitor to active users?

What is SEO and how it benefits in promoting business online?

Search Engine Optimization (SEO) will help us to optimize the search which brings hit from search engines, web directories. SEO involve both in IT and marketing Department. SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks.

Different types of online marketing activities

We must also familiar with words like SEM (Search Engine Marketing), PPC (Pay Per Click). Search Engine Marketing is nothing but internet marketing that helps us to promote our website by increasing SERPs (Search Engine Result Page). SEM should not be confused with SEO. Pay Per click is the internet advertising that will increase the direct traffic to our websites.

Why SEO is the key to success for any website?

  1. SEO promote your business on the internet.
  2. SEO increase the number of visitor which can convert into active user.
  3. SEO is cheaper and it has Long term market on the internet.
  4. It is possible to reach a target audience through SEO.
  5. SEO increase sales of your product or services.

The Role of SEO in Internet Marketing

SEO plays major role in Internet Marketing. Below picture will indicate importance of SEO. In the picture the line which are in red color is PPC, The Blue color line is organic SEO. The red color box is temporary. It will not take much time. Only thing we want to do is need to pay some amount for PPC. The Blue Color box will take much time. It will catch the long term market.