SEO Interview Questions - Beginner , Intermediate & Expert

To qualify an interview for SEM professional you have to undergo in single rounds, multiple rounds of interview plus you have to qualify written test consist of objective questions. Most of the companies first take aptitude test and shortlist candidates for technical round. An ideal candidate must have both technical and deep knowledge of related job profile.

Beginner

1. What is SEO?
2. What is Google PR as shown on Google toolbar?
3. What is key word density?
4. What is the numeric range of PR shown on Google Toolbar?
5. Is Frame based website recommended for SEO?
6. In Google, how do you find the backward links for a webpage?
7. List 2 important directories.
8. List 2 important online Press Release sites.
9. List 2 important article sites.
10. Why is there a whole bunch of words in the window title bar of the website?
11. What is Search Engine Marketing?
12. What are two most important forms of Search Engine Marketing?
13. List top 3 Search Engines in terms of search traffic?
14. What do you mean by Unique Visitor?
15. Why do I need links on my website?
16. Can I link to anybody?
17. What is PPC?
18. Does Yahoo offer PPC program?
19. What is the minimum bid amount (in US $) for a click under Google Adwords program?
20. What is a robot?
21. Why is my site not ranked high enough in Google?

Intermediate

1. What are the advantages of SEO?
2. What are the disadvantages of SEO?
3. What is black hat SEO? List 5 black hat SEO techniques.
4. List 6 important website parameters for onsite SEO?
5. What is the difference between direct and indirect link?
6. What is the recommended length (in characters) of the Title and the Description tags?
7. What do you mean by SERPs?
8. What do you mean by keyword proximity?
9. What do you mean by keyword stemming?
10. What do you mean by cloaking?
11. What are the different ways of link building?
12. What is Google cache?
13. What is Spider?
14. How to create site map?
15. Why is SEM gaining popularity?
16. What is Web Analytics?
17. Name 3 popular SEM discussion forums?
18. What is Alexa ranking?
19. What is META tags?
20. What is the difference between Search Engine Marketing and Internet Marketing?
21. I have been hearing a lot about META tags lately. What are they?
22. Why has my website disappeared from search engines?
23. My website has never been visible in the search engines.
24. What are the advantages of PPC?
25. What are the disadvantages of PPC?
26. Which is the most popular PPC program today?
27. What is the meaning of CPM?
28. What is a landing page?
29. What is Mod_Rewrite module?
30. Can you create RSS feed for blogger?

Expert

1. What is the approximate size (in US $) of SEO industry?
2. How do you optimize dynamic web pages?
3. What is Mod_Rewrite module?
4. PPC (Pay Per Click)
5. What is the approximate size (in US $) of PPC industry?
6. Can a lower bid Ad get higher ranking than an Ad with higher bid amount in Google Adwords?