SEO CopyWriting

What is SEO Copywriting?

SEO (Search Engine Optimization) Copywriting is the technical skill of writing the visible text on a web page in such a way that it should be well legible for the surfer, and also should target specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. Such as the Title, Meta Description and Meta Keyword tags, headings and alt text for images.
The concept behind SEO Copywriting is to create genuine content pages for search engines and not doorway pages that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as unwanted, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.

SEO Experts recommend around 250 viewable words per page having one or two targeted search terms tactically placed within the text and other on-page elements.

SEO Copywriting strengths

The thing said about search engine optimization copywriting is that works for suitable websites and for suitable search terms. SEO Copywriting can achieve rankings across the search engines.
SEO Experts put forward that the method of copywriting tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings.

Where to apply?

SEO Copywriting is very useful in following scenario.
• There are no more search terms to be targeted.
• If there the search terms are on the low to middle end of competitiveness.
• Money is not constraint, or it’s your own site.
• If you don't mind about the text on your pages being frozen.

Or else, 'search engine friendly' basic and common techniques should always be adopted as a first measure. You will get the ranking with continuous efforts on On-Page & Off-Page.