Power of Google Buzz in SEO

On Twitter, early Buzz recipients like @LaurynBennett report that “results from people in your social circle” are already showing up in their Google searches. Google inked a deal to put Tweets into search in October, but those applied globally; network results would be tailored to each individual based on their network as sliced and diced through an algorithm.

If Google Buzz pans out, its most exciting consequences might not be in your Gmail folder at all: thanks to its integration with Google, the search engine, the era of hyperpersonal news as proclaimed by web futurists like Jeff Jarvis could be close at hand.