How to Use Google Insight for SEO

What is Google Insight?

Google Insight is a search database that can filter on search terms like location, time, and category and give you a graphical representation such as interest over time of search volume, top search terms, and related.

According to the introduction, Google Insight can provide you valuable information such as seasonality of demand, geographical distribution of customers and locations.

It will help you decide which advertising method works best or find out when people are searching seasonal items

It can also tell you how competing brands or locations are doing and what markets may be developing for your product or service.

How to Use Google Insight for Search Engine Optimization

Understanding Long Term Seasonality

Let’s see the following example taken byhttp://www.google.com/insights/search/#, which will explain the Insight usage. Suppose you have a prospective SEO client that needs your help to find out which are the best markets to target now to give them a better future with continued business. And we assume he specializes in selling online media such as movies and MP3s.
The following important key phrases that you need to examine for long term seasonality for your client:

• Buy mp3 songs
• Sell mp3 songs
• Buy movies online
• Buy DVD online

This seasonality analysis show, interest of knowing the “Buy DVD Online” was very popular in the years of 2004 to somewhere around 2006. Then in 2006, people start using “Buy movies online” about as much as “Buy DVD online.” There is, however, a decrease in the popularity of “Buy DVD Online.” This could be due to some recent video technologies being released, such as Blu-ray discs, or there might be other reasons.

As for the MP3 products, it shows they are not that popular when compared with selling movies online. So the best key phrase to target in terms of seasonality is “Buy movies online,” for three reasons

Final Analysis conclusion

• It will meet your client's expectations as far as giving them a better or stable future, as evidenced by increase in, or stability of, searches on that keyword, as shown by the chart above.

• Targeting “Buy DVD Online” is risky, as the chart it shows it is slowly decreasing its popularity, and there might be a time when DVD technology might be replaced with another, increasingly popular video format(s). So to be safe, “buy movies online” appear to be less risky and more stable.

• Doing an MP3-based business will not catch more sales than selling movies online, according to Google Insight's results.