How To Optimize Anchor Text

The anchor text, link label or link title is the visible, clickable text in a hyperlink. Anchor text usually gives your visitors useful information about the content of the page you're linking to.The words contained in the Anchor text will tell the search engine what the page is about. It can determine the ranking in search engines.Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently.Keywords in anchor text enhance the relevance of the target page. Anchor text is very important. It will help a page to display in the top 10 in Google results page, for a phrase which is not mentioned anywhere on the page. Use your website name in the anchor text only if the domain name contains your keywords. Sites will get penalized for having unnatural backlink anchor text. A site with organic, passively-obtained backlinks will have a wide variety of backlink anchor text variations such as: "official site title", "keyword", "keyword synonym", "www.your-domain.com"etc. People often link to you using the words in your domain name as the link text, so try to vary and combine your keyword throughout your links. Use content related anchor text when linking the pages of your website each other.