How to do ppc advertising using facebook

How to do ppc advertising using facebook

Design Your Ad

Firstly we have to design and create one Ad. Title should be created for the ad (up to 25 characters in length including spaces) and content for the body of your ad (up to 135 characters in length including spaces). A preview will be shown while we are creating the ad.

Targeting

You have to select the target audience for the ad. You should target the exact audience with demographic and psychographic filters. By default, Facebook targets all users 18 and older in the default location.

Campaigns and Pricing

You should name your campaign, ads in the same campaign share a daily budget and schedule. You can set the daily budget and the schedule. The minimum budget is US $1.00 a day. You are able to specify the start and end date of the ad once it is approved. You can confirm the maximum you are willing to pay per click or per 1000 impressions depending on your payment method.

Review Your Ad

Final step is to review the ad which you have created. Check the targeting, budget, and the ad itself for any errors. You can click "Change Ad" button and can make necessary changes to the ad. Once you've reviewed the ad, you can enter your credit card information and click "Place Order". All ads go through a quality review before it is shown. Ads are reviewed to ensure that they meet the facebook content guidelines.