Google Results Will Soon Display The Paid Listings In Yahoo

Google and Yahoo have been making a significant portion of their income from the paid sponsored ads to the right of the search listings. Google has recently discovered a loop-hole in anti-trust legislation which will allow for the ultimate sale of organic rankings - the catch – they must partner with Yahoo. By spidering and indexing paid listings at competing site Yahoo, Google will soon include them within their own search results. It will spider and index select ads posted through the Yahoo Search Marketing platform, and rank them within Google’s own organic results. These paid ads will be given an artificially high ranking and will appear at the top of the organic results – appearing as free listings to searchers. Google will receive 80% on the per-click spend; this in itself may sound great, but it barely scratches the surface. In order for Yahoo Advertisers to open up their ads to Google, they will need to pay a monthly service fee, of which Google will take the lion’s share. The official dollar amount for the fees has not been officially released but the industry experts believes it will be more than $10,000/month. It is expected that the increased revenue from this initiative will result in a boost in Google’s market value by as much as 30% in as little as a year; however, this may be an understatement given a 21% jump in Google’s stock shortly after markets opened this morning (increasing by $81.01 to $424.37).