Google Analytics is a web analytics platform that tracks website traffic, measures advertising return on investment, monitors user interactions, and provides actionable insights to improve online marketing performance and conversion rates.
IMRI Certificate Program in Google Analytics (iCPGA)
The IMRI Certificate Program in Google Analytics (iCPGA) offers structured, hands-on instruction covering tracking code setup, profile configuration, goal creation, campaign attribution, ecommerce tracking, and advanced custom reporting.
Account Setup, Tracking Codes, and Filtering
Students gain practical experience configuring account hierarchies, properties, and views. The course covers tracking code deployment, internal IP filtering, view custom filters, cross-domain tracking, and Regular Expression (Regex) applications for precise data segmentation.
Establishing clean data filters is essential to building an accurate analytics and measurement framework, ensuring business leaders rely on clean, unpolluted traffic metrics when making marketing investments.
Goals, Funnels, and Ecommerce Conversion Tracking
Setting up conversion goals and funnel visualization enables marketers to track step-by-step user pathways from initial landing to final purchase or lead submission. The program detailed instruction on ecommerce tracking setup, revenue reporting, and transaction metrics.
Connecting web analytics to paid acquisition campaigns is vital for ROI tracking. Studying web data alongside a Google AdWords campaign tracking guide helps analysts evaluate cost per acquisition, keyword performance, and campaign conversion value accurately.
Advanced Analysis, Custom Reports, and Event Tracking
The advanced module covers virtual pageviews, event tracking for file downloads and video plays, custom dimension reporting, site search tracking, and automated reporting dashboards designed for executive decision-making.
Google Analytics Training Curriculum Matrix
| Course Section | Technical Skills Covered | Business Application |
|---|---|---|
| GA Fundamentals | Tracking code, views, filters, Regex | Ensure accurate and filtered traffic reporting |
| Goals & Funnels | Destination goals, funnel visualization | Identify conversion bottlenecks and drop-offs |
| Ecommerce Tracking | Transaction metrics, revenue reporting | Calculate accurate online sales ROI |
| Advanced Analytics | Event tracking, custom dimensions | Measure detailed user interactions and engagement |
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