Table of Contents

Free Digital Marketing Course

GETTING STARTED WITH DIGITAL MARKETING

This course helps you navigate to the new world of digital media -- new technologies, marketplaces, and innovative marketing channels. Be prepared to get maximum benefits for your career in digital marketing. Jump right in, and learn the time-tested digital marketing strategies and techniques that deliver actionable results. Here's how this course will help you.
  • Choose the right marketing mix to expand your customer base;
  • Stay ahead of the competition;
  • Gain valuable insights using digital marketing strategies on your business;
  • Grow your online business using practical knowledge;
  • Keep up-to-date with the latest trends and changes in your industry.

Course Overview

Learn step-by-step digital marketing (SEO/Social Media/Ads) to build, grow, and market a brand online. We covered the basics to the intermediate to the advanced concepts in digital marketing. The course has various models from choosing the right domain name to hosting your website and designing your website using Wordpress CMS (with beautiful themes). Then, it gives you practical tips to optimise your website for search engines, run a paid ad campaign and promote extensively on various social media platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok. That's not all, this course will show how to build and deliver an effective email campaigns to  and measure website and campaign performance using Google Analytics. Practical Course with Downloadable Project Plans & Checklists: We'll continue to update this course page with several downloadable materials such as project plans, checklists and infographics. Follow the plan and complete the tasks assigned to you in each section to get maximum results.

Integrated Digital Marketing bundled in One Course

Our program several 9 marketing topics and give you practical exercises that you can follow to achieve success for your business. Here are some broad areas that we'll cover:
  1. Marketing. Ask 3 simple questions to validate your business idea.
  2. Copywriting. Write sales pages that make the cash register ring!
  3. UI/UX Design using WordPress. Build a world-class website in 1 hour without any coding.
  4. SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
  5. Search Engine Marketing using PPC. Google Adwords and Facebook Ads. Avoid common mistakes and set up profitable campaigns first time. Make money with Facebook Ads without spending a fortune.
  6. Social Media Marketing (Facebook, Twitter, Linkedin, Instagram, Quora). Go viral on Linkedin and 400x your connections.
  7. Video Marketing. Specific focus on YouTube. Drive traffic & sales with simple "how to" videos.
  8. Inbound Marketing using Email Campaigns. Build a mailing list of 1000 people in 30 days from scratch.
  9. App Marketing. App Store Optimisation and Marketing. Discover 43 Ways To Promote Your App.
  10. Web Analytics and Measurement using Google Analytics. Improve your marketing with Google Analytics data.

Who this course is for:

  • Pre launch business owners who don't know where to get started
  • Website owners who are struggling to get traffic and sales
  • Anyone looking to start a pick up highly paid freelancing skills

What You'll Learn:

By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.
  • Grow a Business Online From Scratch
  • Make Money as an Affiliate Marketer
  • Land a High-Paying Job in Digital Marketing
  • Work From Home as a Freelance Marketer
  • All the strategies, tips and tools recommended are either free or very cost effective.

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Integrated Digital Marketing

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Definitions of Marketing

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.” As a Security and Surveillance company, how can you deliver value to your customer needs. Let's dissect this. What is 'value':
  • Brand name
  • Price - within the budget
  • Product quality - less maintenance, long durability
  • Superior customer support
  • Quick installation
  • Refund and Returns policy
  • Product Exchange
  • Easy to operate
  • Advanced technology: Mobile app based, Cloud, Internet-enabled, AI, etc.
How do you explore the customer needs
  • Market Research: Door-to-door surveys
  • Internet Surveys - Forums
  • Competitor Research
  • Industry Journals
Size of the Market and Profit Potential
  • Number of potential sales, customers, competitors
  • Market share of competitors
  • Price per Product
  • Profit Margins
  • ROI
Cannot provide 'All' Services: Decide specific area of specialty
  • End-to-end service
  • Delivery of Items
  • Installation of product
  • After Support - Maintenance of both hardware/software
  • Software maintenance
  • Online troubleshooting
  • Backup support
Right Message to the Right Person
  • Intuitive by design, marketing matches the right message/cause to the right person.
  • Finding someone who has a personal connection with your product, service or cause in a way that is unobtrusive and inviting.
  • Marketing can be as simple as networking at an event or as complex as a multi-million dollar global campaign that integrates print, digital, PR, social media and broadcast delivering a specific message with one unified goal.
  • Some of the best marketing outcomes come from the simplest initiatives. Keeping it simple is sometimes the best strategy. Lisa Buyer – President and Chief Executive Officer, The Buyer Group
Responsible for 360-degree experience - beyond just communicating product features
  • Marketers are responsible for a 360-degree experience.
  • For example, in the social media world, a customer’s Twitter needs may differ from her needs to “play with the brand” in terms of a social game promotion.
  • Every customer touchpoint from customer service to sales to accounting and more are part of the “new marketing.” Toby Bloomberg – Bloomberg Marketing/Diva Marketing
Irresistible Experiences - Going Viral
  • Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others. Saul Colt – Head of Magic, Fresh Books
Story telling: Attract customers, partners, investors, employees
  • Marketing is how you tell your story to attract customers, partners, investors, employees and anyone else your company interacts with.
  • It’s the script that helps users decide if they’ll welcome you into their lives as a staple, nice-to-have or necessary annoyance.
  • It’s the way that everyone interacts with your brand.
  • It’s impression, first, last and everything in between. Jeff Cutler – Executive Vice President and General Manager, Vitals.com
Marketing is NOT Sales
  • Marketing is branding, naming, pricing, and the bridge between paid and earned media. It is NOT sales. Gini Dietrich – Chief Executive Officer, Arment Dietrich, Inc.
Customer-focused
  • Marketing today is finally customer-focused.
  • Social media made that happen. Markets are once again conversations.
  • Marketing is about knowing the market, creating the right product, creating desire for that product and letting the right people know you have it.
  • The old adage that says, “If you build a better mousetrap people will beat a path to your door” doesn’t hold true without marketing.
  • You might indeed have a better mousetrap, but if people don’t know you have it, and they don’t know where your door is, there will be no path beating and no conversation going on. Sally Falkow – APR, PRESSfeed
Helping People Buy your Product or Services
  • Marketing is helping people buy your product or service. Jason Falls – Social Media Explorer
Engaging Relationship
  • Marketing is the act of developing an engaging relationship with every single human being that shows an interest in you. Paul Flanigan – Consultant, Experiate.net
Path to Purchase
  • Marketing is the process of exposing target customers to a product through appropriate tactics and channels, gauging their reaction and feedback, and ultimately facilitating their path to purchase. Dr. Augustine Fou, Founder, Marketing Science Consulting Group, Inc.
  • Marketing is the word we use to explain how we encourage people to buy our products.
  • If it’s going to work in a big way, there needs to be a strategy or big idea to peoples’ appetites for what we’re selling.
  • When we’re marketing, we begin with a plan: objectives, strategy and tactics (how we implement the strategy).
  • It’s a process that helps companies build relationships with prospects and customers and creates unique value for them…when it’s done right. Lois Geller – President, Lois Geller Marketing Group, Author of Response: The Complete Guide To Profitable Direct Marketing
Data-Driven
  • Marketing should be channel agnostic, data driven and customer-centric.
  • This provides measurable results leveraging the marketplace at large; responding to consumer/business interests and needs. Sue R.E. Germanian – Senior Vice President and Chief Communications Officer, DMA

The 7 Ps of Marketing

The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach. Product:
  • Ask critical questions such as, "Is your current product or service, or mix of products and services, appropriate and suitable for the market and the customers of today?"
  • Is there any product or service you're offering today that, knowing what you now know, you would not bring out again today?
  • Compared to your competitors, is your product or service superior in some significant way to anything else available? If so, what is it?
  • If not, could you develop an area of superiority? Should you be offering this product or service at all in the current marketplace?
Prices
  • The second P in the formula is price.
  • Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they're still appropriate to the realities of the current market.
  • Sometimes you need to change your terms and conditions of sale.
  • Sometimes, by spreading your price over a series of months or years, you can sell far more than you are today, and the interest you can charge will more than make up for the delay in cash receipts.
  • Sometimes you can combine products and services together with special offers and special promotions.
  • Sometimes you can include free additional items that cost you very little to produce but make your prices appear far more attractive to your customers.
Promotion
  • Promotion includes all the ways you tell your customers about your products or services and how you then market and sell to them.
  • Small changes in the way you promote and sell your products can lead to dramatic changes in your results. Even small changes in your advertising can lead immediately to higher sales.
  • Experienced copywriters can often increase the response rate from advertising by 500 percent by simply changing the headline on an advertisement.
Example: They laughed when I sat down at the piano—but when I started to play! Another one that has entered our language. Sympathy with the underdog. Particularly interesting, structurally, as an example of a headline which "turns the corner" by using a final tag line to make itself positive instead of negative. Also worth remembering: the before-and-after angle can be effective in many headlines.
  • And here is the rule: Whatever method of marketing and sales you're using today will, sooner or later, stop working.
  • You'll have to develop new sales, marketing and advertising approaches, offerings, and strategies.
Place
  • The place where your product or service is actually sold.
  • Develop the habit of reviewing and reflecting upon the exact location where the customer meets the salesperson.
  • Sometimes a change in place can lead to a rapid increase in sales.
  • You can sell your product in many different places.
  • Some uses direct selling, sending their salespeople out to personally meet and talk with the prospect.
  • Some do by telemarketing.
  • Some sell through catalogs or mail order.
  • Some sell at trade shows or in retail establishments.
  • Some sell in joint ventures with other similar products or services. Some companies use manufacturers' representatives or distributors.
  • Many companies use a combination of one or more of these methods.
  • Make the right choice about the very best location or place for the customer to receive essential buying information on the product or service needed to make a buying decision.
  • What is yours? In what way should you change it? Where else could you offer your products or services?
Packaging
  • Develop the habit of standing back and looking at every visual element in the packaging of your product or service through the eyes of a critical prospect.
  • Remember, people form their first impression about you within the first 30 seconds of seeing you or some element of your company.
  • Small improvements in the packaging or external appearance of your product or service can often lead to completely different reactions from your customers.
  • With regard to the packaging of your company, your product or service, you should think in terms of everything that the customer sees from the first moment of contact with your company all the way through the purchasing process.
  • Packaging refers to the way your product or service appears from the outside.
  • Packaging also refers to your people and how they dress and groom. It refers to your offices, your waiting rooms, your brochures, your correspondence and every single visual element about your company.
  • Everything counts. Everything helps or hurts. Everything affects your customer's confidence about dealing with you.
  • Example: When IBM started under the guidance of Thomas J. Watson, Sr., he very early concluded that fully 99 percent of the visual contact a customer would have with his company, at least initially, would be represented by IBM salespeople. Because IBM was selling relatively sophisticated high-tech equipment, Watson knew customers would have to have a high level of confidence in the credibility of the salesperson. He therefore instituted a dress and grooming code that became an inflexible set of rules and regulations within IBM.
  • As a result, every salesperson was required to look like a professional in every respect. Every element of their clothing-including dark suits, dark ties, white shirts, conservative hairstyles, shined shoes, clean fingernails-and every other feature gave off the message of professionalism and competence. One of the highest compliments a person could receive was, "You look like someone from IBM."
Positioning
  • You should develop the habit of thinking continually about how you are positioned in the hearts and minds of your customers.
  • How do people think and talk about you when you're not present? How do people think and talk about your company?
  • What positioning do you have in your market, in terms of the specific words people use when they describe you and your offerings to others?
  • Example: In the famous book by Al Reis and Jack Trout, Positioning, the authors point out that how you are seen and thought about by your customers is the critical determinant of your success in a competitive marketplace.
  • Attribution theory says that most customers think of you in terms of a single attribute, either positive or negative. Sometimes it's "service." Sometimes it's "excellence." Sometimes it's "quality engineering," as with Mercedes Benz. Sometimes it's "the ultimate driving machine," as with BMW.
  • In every case, how deeply entrenched that attribute is in the minds of your customers and prospective customers determines how readily they'll buy your product or service and how much they'll pay.
  • Develop the habit of thinking about how you could improve your positioning.
  • Begin by determining the position you'd like to have. If you could create the ideal impression in the hearts and minds of your customers, what would it be?
  • What would you have to do in every customer interaction to get your customers to think and talk about in that specific way?
  • What changes do you need to make in the way interact with customers today in order to be seen as the very best choice for your customers of tomorrow?
People
  • Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of your sales, marketing strategies, and activities.
  • It's amazing how many entrepreneurs and businesspeople will work extremely hard to think through every element of the marketing strategy and the marketing mix, and then pay little attention to the fact that every single decision and policy has to be carried out by a specific person, in a specific way. Your ability to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need to have done, is more important than everything else put together.
  • Example: In his best-selling book, Good to Great, Jim Collins discovered the most important factor applied by the best companies was that they first of all "got the right people on the bus, and the wrong people off the bus." Once these companies had hired the right people, the second step was to "get the right people in the right seats on the bus."
  • To be successful in business, you must develop the habit of thinking in terms of exactly who is going to carry out each task and responsibility.
  • In many cases, it's not possible to move forward until you can attract and put the right person into the right position.
  • Many of the best business plans ever developed sit on shelves today because the [people who created them] could not find the key people who could execute those plans.

Fundamentals of Marketing

Positioning Explained How do your customers see you? How do your competitors see you? Who do you think you are competing with? Segmentation You will find ways to segment the database and thus exploit it more effectively. You will not communicate so often to those less likely to buy, which will save you money. You will communicate more frequently with those who are your friends, as it were.

Going Digital: From the Past to the Future of Marketing

Effectiveness for brand development As compared to online marketing or digital marketing, traditional marketing is not that effective for building of brands.

Introducing Digital Marketing

Strategic Approach to Digital Campaigns

What is a digital marketing strategy and why do I need one? How do I know if digital marketing is right for my business? How do I formulate a digital marketing strategy? How do I convince decision makers that now is the time to invest in digital marketing? Are my customers ready for digital marketing?

Taking Advantage of Owned, Earned and Paid Media

Three Major Media Types Digital media components can categorised into the following three types. Such as: OWNED MEDIA: Owned media is when you leverage a channel you create and control. This could be your company blog, YouTube channel, your website, or even your Facebook page. Even though you don’t strictly “own” your YouTube channel or your Facebook page, you do control them and don’t have to pay for basic usage. EARNED MEDIA: Earned media is when customers, the press and the public share your content, speak about your brand via word of mouth, and otherwise discuss your brand. In other words, the mentions are “earned,” meaning they are voluntarily given by others. PAID MEDIA Paid media is when you pay to leverage a third-party channel, such as sponsorships and advertising on third-party sites. Example Here are four examples of ways to combine owned, earned and paid media, in a small business context — and make for more powerful marketing:
  1. Create content on your blog [owned]. Share it on Facebook [to generate earned]. However, you only reach a small percentage of your fan base organically. To extend your reach, make it a Sponsored Post for $40 or $60 [paid] to get wider visibility for it.
  2. Crowdsource some advice and tips from your customers or loyal community members, for an ebook on your website [owned]. Then share it on your company channel on SlideShare. And reach out individually by email to send a copy of the ebook to each community member who submitted a tip. Most will share the ebook with their social networks, as they will be proud of their contribution [and you generate more earned mentions].
  3. Pay some influencers [paid] to create interesting and shareable content for your company blog [owned]. Then amplify it heavily through social media [to generate earned mentions].
  4. Create special Facebook-only discounts [paid]. To take advantage of them, people must Like your page. Studies show that discounts are a primary reason people follow and interact with brands on social media. When they Like your page, you have their attention. That also means you now have the start of a relationship with them [leading potentially to earned media].
When you combine owned, earned and paid media it expands your reach. You get wider reach than from a single channel alone.

Digital Marketing Metrics and Channels

Website UI/UX Design using WordPress. Build a world-class website in 1 hour without any coding. Search Engine SEO (Search Engine Optimisation). Get free traffic to your website with SEO. Search Engine Marketing using PPC. Google Adwords and Facebook Ads. Avoid common mistakes and set up profitable campaigns first time. Make money with Facebook Ads without spending a fortune. Social Media Social Media Marketing (Facebook, Twitter, Linkedin, Instagram, Quora). Go viral on Linkedin and 400x your connections. Video Platforms Video Marketing. Specific focus on YouTube. Drive traffic & sales with simple "how to" videos. Email Inbound Marketing using Email Campaigns. Build a mailing list of 1000 people in 30 days from scratch. Mobile App Marketing. App Store Optimisation and Marketing. Discover 43 Ways To Promote Your App. Affiliate Networks Grow your business and expand market potential using Affiliate Marketing.

FREE WEB DESIGN COURSE MODULE

Designing and Building Web Presence with Great UI/UX

What is CMS?

A content management system, or CMS, is a web application designed to make it easy for non-technical users to add, edit and manage a website. Some popular CMS:
  • Wordpress
  • Joomla
  • Drupal
  • OpenCart (for e-commerce website)
Why CMS?
  • Increase efficiency
  • Increase your search engine ranking
  • Maintain control over your content
  • Help visitors in their search for information: powerful CMS search engine
  • Mobile optimization

What is WordPress CMS?

Word Press is open source content management system, It is a popular software for building websites, blogs, articles and information. What are the benefits of WordPress CMS? You can easily create simple blog and a fully functional website.
  • It is user friendly.
  • Plugin stability:- do not need other plugins which require updates at different times.
  • Multisite option.
  • Themes
  • It is easy to manage

How to install Wordpress on your domain?

Step 1 : download latest version of wordpress unzip the file and use FTP software to upload Step 2 : If you want to install WordPress on your root domain name (like example.com), then you need to upload WordPress files to your website’s root directory. Usually this directory is called /public_html/. Step 3 : Once you are done uploading WordPress, in cPanel go to your hosting control panel to create a database. Step 4 : You will see a field to create a new database. Enter your database name, and click “Create Database”. Now that you have created your database, MySQL still needs a username. This username will have access to perform actions on the database. Step 5: On the MySQL Databases page in your cPanel account, scroll down to MySQL Users section. Simply provide a username and password for your new user and click on the ‘Create a user button. This new user still does not have access to the database you created earlier. For that you will need to add the user to the database and give them permissions to perform all actions. On the same MySQL Databases page in your cPanel account, scroll down to Add User to a Database section. Select the database user you created from the dropdown menu next to user, then select database, and click on the add button. You will be now asked for the privileges you want to allow this user. Select all privileges and click on the Make changes button. Your MySQL database and user are now ready, and it is time to run the WordPress install.

WordPress Tools & Plugins

Here's the list of most common WordPress plugins that you can use for your website.
  • Contact Form 7
  • SEO Yoast
  • Robots.txt
  • XML Sitemaps
  • Social Sharing
  • Comment Spam
  • Wp Super-cache
  • Mailchimp
  • Popup
  • Security plugin
  • Backup plugin

Wordpress Checklist

Are you ready to launch your WordPress site? Each day thousands of new sites appear on the web. That’s why you want to make sure that your website stands out and shines from the very beginning. In this article, we have prepared a handy checklist of things you should do before launching a WordPress website. 1. Install a WordPress backup Solution You should always setup a WordPress backup solution on your website. Backups are like an insurance policy on your website. Should anything go wrong, you can always recover it. There are plenty of good free and paid WordPress backup plugins that you can setup on your website within minutes. You want to make sure that the backups are automatically scheduled and are saved on a cloud storage service like Dropbox, Amazon S3, or Google Drive. We recommend using BackupBuddy, it is quick and easy to setup. It can also store your backups on multiple locations. It is also the easiest to restore 2. Secure WordPress Admin Area As the most popular content management system in the world, WordPress is often a popular target of hackers. Many WordPress sites run without having to face any of these threats for years, but it is always better to be prepared than to be sorry.. For all of our sites, we setup a Sucuri firewall which makes your site super secure and prevent you from attacks. It is definitely a way to go if your site is a business. Sucuri is like having a private security system and guards at your physical business location. 3. Check Your Site for 404 Errors On a brand new website, 404 errors can create a bad user experience. You need to make sure all pages on your website are loading properly, and there are no missing links. If you have already added your site to Google Webmaster Tools, then you can find pages giving 404 not found error in your crawl report. For a new website, it is likely that you haven’t added your site to Google Search Console or Webmaster tools. In this case, you will have to manually browse your site and make sure everything is working as expected. If you have a lot of content, then you can go through your most important pages first like about, contact, registration or login pages, etc. You can setup email alerts for 404 errors on your WordPress site. This way you can easily monitor and fix them. 5. Check All Forms on Your Site Once you have setup email, the next thing you need to do is to make sure that all forms on your site are working. Test your contact forms, comment forms, email subscription forms, and so on. Make sure every form on your site works properly. Check your email list and send test emails to confirm that your emails are delivered to the right mailing list. If you are not building an email list, then you should read our article on why you should start building your email list right away. If you run a multi-author or multi-user WordPress site, then check your login and registration forms. Login with different user roles to check if you need to remove unnecessary items from WordPress admin area for user accounts 6. Ecommerce Websites Ecommerce websites need to check the user experience aspects of their websites more thoroughly. You should put yourself in the user’s shoes and try to browse products, add them to cart, and even do a test transaction to make sure everything works smoothly and flawlessly. If you are selling digital goods, then make sure they are delivered promptly. For physical goods you will need to check your systems for smooth completion of orders. Some other things you need to check are receipts, invoices, shipping cost calculations, taxes, etc. 7. Check Images, Videos, Sliders Images and videos make the modern web more interactive. Make sure that all images on your website are loading properly. See our guides on how to speed up WordPress by optimizing images for the web. You should play the videos on your website using different devices and browsers to make sure that they work as intended. If you are using a WordPress slider plugin, then make sure that slider is working on all browsers and devices just as you intended it to be. 8. Test Social Integrations Social media plays a very important role in a successful launch of any product. You need to make sure that you don’t miss out on that. Make sure that users can find ways to connect with your website on social platforms like Twitter, Facebook, YouTube, Instagram, etc. You should confirm that social sharing plugins on your website are working properly. It’s also good to enable Twitter Cards, Facebook Open Graph meta-data, and social monitoring tools on your WordPress website. 9. Performance Tests Performance related issues are usually the main concern during the development phase of a website. But now that you are about to launch your website, it is time to test your website one more time. Check your website for speed using tools like Pingdom and Google Pagespeed tool. Speed is not only important for user experience it is also an important SEO factor. One of the best ways to speed up your WordPress site is installing a caching plugin like W3 Total Cache or WP Super Cache, and use a CDN like MaxCDN. Most managed WordPress hosting companies like WPEngine come with built-in caching and includes CDN and backups as part of their plan. 10. Install Google Analytics You cannot improve without knowing how your readers interact with your website. Google Analytics is the easiest way to track how your readers interact with your website. It tells you where your visitors are coming from, what they see on your site, when they leave and how well your site is doing. It is important that you install Google Analytics before the launch, so you can track how your launch efforts performed. It will also help you keep a historical record of the day when you launched and how much your site has grown since then. See our guide on how to install Google Analytics in WordPress. If you find Google Analytics’ interface a bit overwhelming, then don’t worry we got you covered. See our beginner’s guide on how to use Google Analytics for your WordPress site.

WordPress Best Practices

  • Manage your site content.
  • Publish regularly
  • Share content
  • Spread the word
  • Manage comments
  • Update your WordPress and plugins
  • Back up your website
  • Optimize Load Speed
  •  Optimize SEO
  • Choose Good Hosting

Summary

Test Your Knowledge

Assignments

Designing your website

FREE SEARCH ENGINE OPTIMIZATION (SEO) COURSE MODULE

Search engine optimization (SEO) focuses on techniques for getting websites to rank highly on search engines such as Google. Understand how search engines work. Conduct advanced keyword research and competitor analysis. Leverage SEO-driven content to increase web traffic.

Google Algorithms

On-Page Optimization

Need for On-Page

On-Page SEO Process

On-Page Tools

Best Practices: On-Page SEO

Off-Page SEO Optimization

Need for Off-Page SEO

Components of Off-Page SEO

Off-Page SEO Tools

Best Practices: Off-Page SEO

Case study

SEO Checklist

Summary

Test your Knowledge

Off-Page Assignments

On-Page Assignments

FREE GOOGLE ADS (PAID ADS) COURSE MODULE

Google Ads can ensure a your website is listed at the top of Google, even if you can’t rank that highly organically (without ads).

How PPC Works?

Different PPC and Display Ads Strategies

Critical Tools

Best Practices: PPC

Case Studies

Quick Checklist

Test Your Knowledge

Summary

Landing Page Optimization

Assignments

FREE SOCIAL MEDIA MARKETING COURSE MODULE

Introduction

Need For Social Media

How Social Media Works?

Social Media Tools

Different Types of Social Networks

Facebook Marketing

Facebook is the largest social media platform with over 2.8 billion users.

Instagram Marketing

Instagram started as photo sharing app, but is shifting towards video to compete with TikTok. Its potential advertising reach is over 1.3 billion people.

LinkedIn Marketing

LinkedIn has over 700 million members, with a focus on business and jobs.

YouTube Marketing

Over a billion hours of video content are watched on YouTube every day! It has a potential advertising reach of over 2.2 billion people.

TikTok Marketing

TikTok is the fastest growing social media platform. It focuses solely on short video content. It has 0.7 billion monthly active users, but is growing quickly.

Twitter Marketing

Twitter’s potential advertising reach is almost 0.4 billion users. While not as large as the other networks, it’s still useful for certain types of content and audiences.

Social Media Streaming

OBS for streaming Stream on Twitch Stream on YouTube Stream on TikTok

Best Practices: Social Media Marketing

Checklist

Summary

Test Your Knowledge

Assignments

Community Management

Paid Advertising and Social Media

FREE VIDEO MARKETING COURSE MODULE

Introduction

Why? Benefits

How It Works

Key Prinicples

Case Studies

Tools

Best Practices

Summary

Test Your Knowledge

Benefits

Video Marketing Tasks

Checklist

Case study

FREE EMAIL MARKETING COURSE MODULE

Email continues to be a very effective way of reaching customers, and should part of virtually every company’s marketing plan.

How It Works

Key Principles

  • Create different types of emails.
  • Optimize open rates & click through rates with A/B testing
  • Build an effective email marketing strategy that deliver results.

Case Studies

Tools

Best Practices

Summary

Test Your Knowledge

Benefits

Email Marketing Tasks

Email Marketing Checklist

FREE INBOUND MARKETING COURSE MODULE

Introduction

How It Works

Content Marketing

Develop and execute a successful content marketing strategy.

Case Studies

Checklist

Tools

Best Practices

Increase traffic to a website, generate leads and get sales. Develop a digital marketing strategy that guarantees leads and new customers. Increase conversions by simplifying the user-experience. Turn leads into sales. Analyze your marketing to improve your return on investment.

Summary

Test Your Knowledge

Benefits

FREE AFFILIATE MARKETING COURSE MODULE

Introduction

How It Works

Key Principles

Tools

Best Practices

Summary

Test Your Knowledge

Benefits

Affiliate Tasks

Affiliate Check list

Case Study

FREE GOOGLE ANALYTICS COURSE MODULE

Introduction

Google Analytics can be added to any website and helps you to understand what users are doing on the site. Helpful insights can be made by looking at these analytics.

How It Works

Key Principles

Case Studies

Tools

Best Practices

Summary

Test Your Knowledge

Benefits

Web Analytics Tasks

Google analytics checklist

Predictive Analytics and Decision Making

FREE STARTUP BUSINESS COURSE MODULE

Introduction

Basics of Incorporation

Getting Legal Right

Management Lessons

Developing Sound Financial Acumen

Business Development and Client Relationships

Recruiting Right People

Management Tasks

FURTHER LEARNING RESOURCES

Books

Journals

Videos

Glossary

Tools

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