Franchise

THE MARKET FOR ONLINE TRAINING

Digital Marketing and Analytics heralds a new era in the way businesses function. According to market surveys:

• There is an unlimited potential for Digital Marketing / Digital Analytics / Open Source Design & Programming / Cyber Law & Security / E-Commerce in India.
• Digital Marketing involves experiential learning through real-time projects

TO START A DIGITAL MARKETING TRAINING INSTITUTE IN INDIA

• You need the complete support of India's leading Digital Marketing, Analytics and Law Educational Institute.
• You need to follow a sound franchise system to provide you with a solid business foundation.
• It should involves a Low cost start-up and quick profits
• It must offer benchmark franchisee support and marketing strategies to achieve business results.
• It must offer the Best-in-class course material and innovative web-based e-tools to facilitate learning.
• It must be competitive in its course price to maximise student numbers.

REQUIREMENTS, INVESTMENT/RETURNS AND ROI FOR IMRI’S BUSINESS PARTNERSHIP

• The Total Investment is Rs. 10 – 15 Lakhs.
• Franchise Fee: Rs.5,50,000/- S.T. (Non-refundable)
• Monthly Fee: 40% royalty on the profit + INR 50,000/- per month for online promotion / advertising / administration support.
• Separate charges for the distribution of hard cover books, stationery items, brochures, etc.
• Partner should have good contact and networks with local Colleges & Institutes in the nearby area.
• Partner should be passionate about the prospects of digital media marketing, analytics and cyber law.
• Partner center requirements:
  • Space Requirement: 1000 - 1500 sqft (owned or rented)
  • Team: 1 Center Incharge, 1 Receptionist / Tele-caller, 1 full-time faculty, 4 part-time faculties, 1 Sales & Marketing
  • Upto 10 Workstations
  • Projector / LCD Screen & other training aids
  • Monthly advertising budget
• Break Even period:12 - 15 months.
• Multiple revenue streams:
  • Individual training programs
    • Advanced Excel
    • Web Design
    • Open Source Programming - PHP / Python / Drupal / Wordpress / Magento, etc.
    • Search Engine Optimization
    • Search Engine Marketing
    • Social Media Marketing
    • Web Analytics - Google
    • Cyber Law & Security
    • Business Law for Start Ups & Entrepreneurs
    • Digital Marketing - 3 Months
    • Digital Marketing - 6 Months
  • Corporate training programs
  • Seminars & Workshops (1 - 2 days)
  • E-Learning Courses
  • Publications: Sale of books related to Digital Marketing and Analytics
  • Recruitment of Digital Marketing and Analytics Professionals
  • Consulting Services in the area of Cyber Law, Cyber Security, etc.
  • Marketing & Design Services in the below areas:
    • Domain Registration
    • Web Hosting
    • Web Design
    • Website Marketing
    • Search Engine Marketing
    • Social Media Marketing
    • Website Maintenance
    • Cyber Law, Investigation, etc.
    • Trademarks / Copyright Registration services
    • Web Analytics, etc.
• Monthly turnover, after initial incubation period that range from 3 - 5 months, is nearly Rs.2,00,000/- to Rs.4,00,000/- per month

COMPANY SUPPORT

The Institute will:

• Teach you how to start and run an IMRI Online Marketing / Web Design / Web Development / Cyber Law Training Centre.
• Train you and your staff in counseling and teaching.
• Provide you with all the training modules and teaching aids
• Provide you with Reference Books, Real-time Projects
• Provide you with upgraded versions of the modules from time to time.
• Advise and guide you on local advertisements.
• Include your Centre in all company literature, pamplets, brochure and website.
• Periodically visit your Centre to ensure that quality is being maintained.