Getting too many SEO Projects or too busy to work on your own SEO Project? Don't worry, I will show you 4 smart steps to outsource your SEO Project for better ROI.
Step 1: Do a Basic Research and understand the project scope, target audience, and keywords. Get answers to below topics:
1. The market demand for your products and services.
2. Potential keywords / key phrases used by target audience
3. Shortlist the most relevant and popular keywords for the campaigns
Step 2: Get statistical data of your keywords using any free keyword tool. I recommend using Google Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
Step 3: Now that the basics are covered. You can start hunting for a qualified SEO professional. It's time to look into SEO Market place - try any of these:
1. www.elance.com
2. www.guru.com
3. www.getafreelancer.com.
Most of the marketplace are free for employers Step 4: Last but not least step is the tracking and measuring the ROI of the SEO Campaign. While Google Analytics gives you a complete picture of where your website stands in terms of Traffic, Content, Keywords.. you can also use additional tools like WebCEO, WebPosition, etc.