IMRI® Certificate Program in Email Marketing (iCPEM) Course
Learn IMRI®’ scientific approach to Email Marketing including benefits of email marketing, list building, newsletter subscription, ecrm, and email marketing integration with social media; plus get certified in Email Marketing for better career and business prospects!
Ideal for: Graduates – any stream
Duration: 1 Month (Weekly 2 days)
Schedule: One-on-One, Flexible Mode
Learn the Art & Science of Email Marketing
Email Marketing is both an art and science in maximizing client’s profits. Greater the website visibility, higher the brand credibility. Now with proven, time-tested and hands-on Email Marketing Training from IMRI experts, you can enhance your core skill sets and competencies.
Experience Learning, by Doing
IMRI® Experiential Learning on Email Marketing course teaches the complexities of Email Marketing in an interactive and practical approach with hands-on job experience.
Introduction To Email Marketing
- Why is email marketing important?
- Benefits of email marketing
- How to get started
- How does email marketing integrate with other forms of digital marketing?
Email Marketing Planning
- Developing an effective email marketing strategy
- Setting realistic goals and objectives
- Reviewing options for email communications preferences and profi les
- Getting the most from your list through segmentation and targeting
Strategies To Improve Deliverability
- Distribution time (schedule and time of day)
- Triggered email communications
- Best practices and filter checks for email communications
- Briefing on the latest privacy laws, guidelines and codes
Integrating Email And Social Media
- Discovering your audience and where they are online
- Leveraging Social Media to build your email database
- Using email to expand your reach
- Developing targeted content for each audience