What is IMRI® EPDA?

IMRI® EPDA program is a JobReady qualified program, designed to re-energise people who have found themselves not in employment, education or higher-up in the career map. Through this practical programme you can kick start your journey into employment. We work with students, professionals and entrepreneurs to develop their skills as per the industry need. Over 80% of all our JobReady trainees go onto employment within the first 6 months of finishing the course. After the course we will continue to work with you until we’re happy that you’ve found either a job or started your own business online.

Why to learn digital marketing?

Digital Analytics is both an art and science in effectively use the tools and techniques of marketing mix of various digital channels and media such as social analytics, search analytics, content analysis, mobile analytics, enterprise analytics, conversion analytics and advanced tagging and reporting. Now with proven, time-tested and hands-on Digital Analytics Training from IMRI experts, you can enhance your core skill sets and competencies in Digital Analytics.

How to get started

Quick view

Ideal for: Graduates – any stream
Duration: 2 Month, 4 days per week
Schedule: Upon confirmation

Learning approach

  • Methodology: 1-to-1 Coaching
  • Mode of Assessment: Results from live project, research report and online examination

How to apply?

Download & send the filled-in application form along with resume, work credentials.

All-in-one digital analytics program.

Everything covered for your successful career.

Fundamentals of Research and Analysis
Introduction to the world of research analysis, business analysis, tools and techniques.
Advanced Excel/SQL
Advanced Formulas, Pivot Table, Charts, Javascripts, Datasources, etc.
Analytical Tools
Google Analytics, Omniture SiteCatalyst, Google Tag manager, and Piwik Analytics.
Search Analytics
Audience analysis, Website analysis, Conversion analysis, Site behaviour analysis, Traffic analysis, etc.
Social Analytics
Facebook, Twitter, YouTube, Pinterest, Google+, etc.
Mobile Analytics
Mobile Content Analysis, Mobile User Behavior, Mobile Traffic Generation and Analysis
Analytics Model, Reporting and Measurement
Conversion Analytics, Funnel Analysis, Dashboards, Workbooks, Troubleshooting, Segmentation, Reports, etc.
Experience Digital Analytics Learning, by Doing

Personal Training
Are you tired of not getting enough opportunities out of your digital analytics career? Well, guess what? Nothing will change unless you take action towards becoming a world-class digital analytics professional. Learn how to earn your IMRI® Digital Analytics Certification with hands-on job experience.

Experience -> Share -> Process -> Generalize -> Apply

Frequently Asked Questions

Have a question? Please review the frequently asked questions about the IMRI® Experiential Program, or contact the Admissions Office

What is IMRI® EPDA?

IMRI® EPDA program is a JobReady qualified program, designed to re-energise people who have found themselves not in employment, education or higher-up in the career map.

How do I know this is right for me?

If you are looking for a practical and hands-on training program, then you have come to a right place.

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What are the steps involved in kickstarting Digital Analytics program?

We have a limit to student intake. Hence, you need to book your slot 15-20 days in advance.

Below are the steps to follow:

  • Email your resume to info@imri.in with the subject: Interested in IMRI® Experiential program
  • Download & fill application form
  • Make payment through cheque, bank transfer or paypal
  • We will confirm on the course start date

When is the next batch?

We don’t believe in traditional learning methods – either a classroom batch or an online webinar.

We offer 1-to-1 personal coaching through interactive sessions using Skype/TeamViewer.

Slots are limited. Book early!

How many participants in a batch?

Unless you want to bring your buddies along and learn together, it is usually a 1-to-1 coaching.

Is this pre-recorded online course or a webinar?

We agree the terms ‘online course’, ‘online training’, ‘virtual classroom’, ‘webinar’ may be confusing.

Our’s neither a pre-recorded video program nor a webinar that is designed for the 1-to-many audience.

We believe in 1-to-1 mentoring.

How this course different from various online/offline programs?

It is a completely new kind of learning.

One of the major difference is that while most programs designed for 1-to-many communication, we focus on 1-to-1.

While several programs boast itself of providing practical or hands-on training, it is almost impractical, if not impossible, to provide hands-on experience in 1-to-many communications.

What are the course timings/schedule?

The schedule/timings vary and usually designed to accommodate both participant and mentor.

Since the course is delivered through an interactive online medium, you can take this course from anywhere. Once you block your seat with advance payment, we will set up a Skype call to understand your needs, expectations, available timings, etc., and schedule a program for the course duration.

However, we accommodate any changes in the schedule if you are stuck or some busy things to attend to. You can come back and restart from where you had left.

It is completely flexible. No missed sessions. No worries.

What happens If I don’t understand?

Don’t despair!

We will work with you as long as it takes to build that natural understanding and as long as your passion/commitment lasts.

Though our program has tech components, there are no prerequisites. We start from scratch. We have trained students who barely know how to use the computer but landed up in an MNC jobs with 6 figure salary.

What is the fee for the EPDA Course?

We are offering at INR 85000/- plus taxes for a limited time. Please note the fee may subject to change without prior notice. Book your slot in advance!

Can you share the course structure/outline for digital anaytics?

You can find the course outline/structure right on this digital analytics course page.

Do you follow the course based on the structure?

No, we don’t follow ‘chapter’ approach. It is given only for reference.

Our method is ad-hoc. We randomize tasks per module and also randomize different modules. It means you may do 3-4 course modules at any given point.

Since we bring in lots of experience from digital agencies and product companies, we know ‘real’ work isn’t organized.

We give priority to the tasks at hand and move to the next task based on its completion.

Saranya R
SEO Analyst
Personal, one-on-one training with Expert. This course has given me a real direction in what I should be doing as a PPC expert. The trainer was very friendly!
Senior SEO Analyst
I got a great training from Rajesh Sir who is an expert in digital marketing field. I used to be at the institute almost 8 hrs every day working hard and today, I am managing several projects independently. Thank You.
Sauvagya Patnaik
Social media expert
IMRI is the place were one can learn in depth digital marketing. Mr GRR is a leading trainer in India, gives hands on training in SEO, SMO & SEM. If anyone is looking for digital marketing course, i recommend IMRI for better exposure.